Amgen Inc. is hiring a Director, Cross-Channel Engagement

Amgen is looking for a Director, Cross-Channel Engagement at a pivotal moment as we transform how we deliver and scale content. This critical and evolving role helps shape how content is planned, produced, and activated across channels, working in close partnership with U.S. Brand teams and cross-functional partners. As a key connector between brand strategy and execution, you'll drive more consistent, efficient, and impactful content delivery while contributing to new processes, tools, and ways of working.

What You'll Do

• Work closely with a priority brand marketing team to drive coordinated execution of cross-channel content deployment strategies.
• Drive operational excellence and process improvements across the content production and deployment workflow, including briefing, production, tagging, trafficking, and measurement.
• Lead weekly pod interactions across GCC channel operations teams to uncover insights for optimization and expand capability utilization.
• Educate and drive usage of new self-service tools and centralized capabilities to enable the brand team to efficiently find, re-use, create, and deploy content.
• Share channel-specific best practices and toolkits to enable Brand team execution at scale.
• Support development and implementation of cross-channel pilots or test-and-learns related to new formats, journeys, and automation.
• Document results, learnings, and best practices to uplift content capabilities, including contributing to global standards and Amgen Brand Management training curriculum.
• Monitor and keep pace with the latest industry content innovations and recommended practices.
• Partner with Commercial Data & Analytics to deliver performance tracking and operational dashboards to assess execution quality, content utilization, and deployment efficiency.
• Act as a key liaison to enterprise platform owners to ensure system alignment and content flow.

What We're Looking For

• Doctorate degree and 4 years of marketing, content strategy, and/or engagement operations experience.
• Or Master’s degree and 7 years of marketing, content strategy, and/or engagement operations experience.
• Or Bachelor’s degree and 9 years of marketing, content strategy, and/or engagement operations experience.

Nice to Have

• 10+ years of experience in content operations, digital marketing, brand execution, or cross-channel engagement.
• Deep understanding of content deployment ecosystems including CRM platforms, DAMs, tagging and trafficking workflows.
• Strong project and stakeholder management skills with a record of successful cross-functional collaboration.
• Experience developing and optimizing executional playbooks, templates, and SOPs.
• Familiarity with content effectiveness and performance KPIs, including reuse, time-to-market, and audience engagement.
• Proven ability to translate strategy into action through detailed implementation plans.
• Strong analytical and organizational skills, with the ability to track executional performance and recommend improvements.
• Exceptional communication skills—both written and verbal—to influence across levels.
• Experience working with agencies, operations teams, and brand teams in matrixed environments.
• Comfortable navigating ambiguity and leading change in evolving marketing environments.
• Familiarity with life sciences or regulated industries.

Technical Stack

• CRM platforms
• DAMs
• Veeva
• MLR systems

Team & Environment

Works cross-functionally with Brand Marketers, Content Production teams, Media and Channel Operations teams, and Commercial Data & Analytics partners.

Benefits & Compensation

• Compensation: $205,879.00 USD - $243,680.00 USD
• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.
• Stock-based long-term incentives.
• Award-winning time-off plans.
• Flexible work models, including remote and hybrid work arrangements, where possible.

Work Mode

This role is hybrid and open to candidates located in the U.S. (excluding Puerto Rico).

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.