Amgen Inc. is hiring a Director, Cross-Channel Engagement to drive the coordinated execution of cross-channel content deployment strategies and elevate operational excellence across content production workflows. You will act as a key connector between brand strategy and execution, shaping how content is planned, produced, and activated across channels in our collaborative, innovative, and science-based environment.
What You'll Do
- Work closely with a priority brand marketing team to drive coordinated execution of cross-channel content deployment strategies.
- Drive operational excellence and process improvements across the content production and deployment workflow.
- Lead weekly pod interactions across GCC channel operations teams to uncover insights for optimization.
- Educate and drive usage of new self-service tools and centralized capabilities to enable the brand team.
- Share channel-specific best practices and toolkits to enable Brand team execution at scale.
- Support development and implementation of cross-channel pilots or test-and-learns related to new formats, journeys, and automation.
- Document results, learnings, and best practices to uplift content capabilities.
- Monitor and keep pace with the latest industry content innovations and recommended practices.
- Partner with Commercial Data & Analytics to deliver performance tracking and operational dashboards.
- Act as a key liaison to enterprise platform owners to ensure system alignment and content flow.
What We're Looking For
- Doctorate degree and 4 years of marketing, content strategy, and/or engagement operations experience
- Or Master’s degree and 7 years of marketing, content strategy, and/or engagement operations experience
- Or Bachelor’s degree and 9 years of marketing, content strategy, and/or engagement operations experience
Nice to Have
- 10+ years of experience in content operations, digital marketing, brand execution, or cross-channel engagement
- Deep understanding of content deployment ecosystems including CRM platforms, DAMs, tagging and trafficking workflows
- Strong project and stakeholder management skills with a record of successful cross-functional collaboration
- Experience developing and optimizing executional playbooks, templates, and SOPs
- Familiarity with content effectiveness and performance KPIs, including reuse, time-to-market, and audience engagement
- Proven ability to translate strategy into action through detailed implementation plans
- Strong analytical and organizational skills, with the ability to track executional performance and recommend improvements
- Exceptional communication skills—both written and verbal—to influence across levels
- Experience working with agencies, operations teams, and brand teams in matrixed environments
- Comfortable navigating ambiguity and leading change in evolving marketing environments
- Familiarity with life sciences or regulated industries
Technical Stack
- CRM platforms
- DAMs
- Veeva
- MLR systems
Team & Environment
You will work cross-functionally with Brand Marketers, Content Production teams, Media and Channel Operations teams, and Commercial Data & Analytics partners.
Benefits & Compensation
- Salary Range: $205,879.00 USD - $243,680.00 USD
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
- A discretionary annual bonus program
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models, including remote and hybrid work arrangements, where possible
Work Mode
This role follows a hybrid work model and is based in the U.S. (excluding Puerto Rico).
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.
