United Therapeutics Corporation is hiring a Digital Strategy Analyst to join our Market Access team. You will partner closely with the Market Access Commercial Strategy Director and Program Access Resource (PAR) lead to develop and execute digital strategies that support payer engagement, education, and overall market access objectives.
What You'll Do
- Partner with the Commercial Strategy Director and PAR to translate payer strategies into cohesive digital engagement plans across multi-channel digital approaches.
- Partner with the PAR lead on the development of digital strategy for payer-facing initiatives, ensuring alignment with business goals, brand standards, and compliance.
- Manage the Market Access external website, including sign-up workflows, domain blacklisting, member approval, and database oversight.
- Maintain and enhance website content by regularly adding or refreshing approved promotional review board assets from Marketing and other cross-functional teams.
- Build brand awareness across digital channels targeted to the payer community.
- Assist in planning, creating, and optimizing digital campaigns to expand affiliate marketing channels.
- Evaluate opportunities for paid digital advertising within social media and payer-specific channels.
- Monitor and analyze website and campaign performance using tools such as Google Analytics and UTMS.
- Conduct data analysis to identify trends, insights, and new opportunities that enhance payer reach and exposure.
- Attend relevant conferences to strengthen clinical acumen.
- Define and track digital KPIs in partnership with payer marketing leadership.
- Collaborate with internal teams, including account directors, PAR lead, and brand leads, to ensure aligned execution.
- Support continuous improvement by identifying new digital opportunities, tools, and best practices.
- Assist in managing vendor relationships as needed.
- Conduct market research with the payer community to test messaging and creative assets.
What We're Looking For
- Bachelor’s Degree in a related field with 3+ years of proven digital marketing experience with focus on strategy development and execution within the healthcare field.
- Strong analytical, creative, and communication skills with expertise in digital tools such as Google Analytics.
- Good project planning and organizational skills, with a high level of attention to detail.
- Strategic, creative, and innovative skillset with the ability to multitask in a dynamic, fast-paced matrix team environment.
- Strong written and verbal communication skills.
- Ability to perform successfully in a hybrid working environment.
- Demonstrated ability and success working with cross-functional teams.
- In-depth understanding of the US healthcare market.
- Ability to manage multiple projects from conception to completion.
- Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
- Ability to travel up to 10%.
Nice to Have
- Experience managing vendors and budgets.
- Comprehensive understanding of the managed care marketplace.
Technical Stack
- Google Analytics
- UTMS
- Microsoft Office Suite
Team & Environment
You will work in a matrix team environment, partnering closely with the Market Access Commercial Strategy Director and Program Access Resource (PAR) lead.
Benefits & Compensation
- Compensation range: $73,000 - $100,000
- Medical / dental / vision / prescription coverage
- Employee wellness resources
- Savings plans (401k and ESPP)
- Paid time off & paid parental leave benefits
- Disability benefits
Work Mode
This is a remote position open to candidates anywhere in the United States.
United Therapeutics Corporation is an Equal Opportunity Employer, including veterans and individuals with disabilities.
