Responsibilities
- Audit, set up, and resolve issues with conversion tracking using Google Tag Manager, GA4, and native platform pixels.
- Demonstrate strong knowledge of Google Ads Quality Score, bid strategies like CPA and ROAS, and methods to address rising CPC costs.
- Develop and implement media buying plans grounded in data to meet client objectives and audience needs.
- Perform market analysis to determine the best-performing advertising channels.
- Evaluate past campaign results to shape media allocation and forecast performance.
- Propose budget allocations per channel and adjust spending based on performance data.
- Keep informed about shifts in digital media, platform updates, and new tools, including artificial intelligence and automation.
- Set up, run, and refine paid advertising campaigns on Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic networks.
- Monitor core performance indicators such as leads, cost per acquisition, cost per lead, engagement, website visits, and form submissions.
- Apply practical experience with LinkedIn Lead Gen Forms, Matched Audiences, and B2B targeting techniques.
- Connect lead quality insights from sales and CRM systems back into campaign optimization to prioritize high-intent leads.
- Distribute advertising budgets efficiently across channels to boost overall campaign outcomes.
- Ensure consistent budget pacing on daily, weekly, and monthly cycles while adhering to financial goals.
- Discover and implement cost-saving opportunities without reducing campaign impact.
Benefits
- Competitive base pay with bonus opportunities and performance-driven salary growth.
- Generous paid time off allowance.
- Flexible scheduling options.
- Fully remote work environment.
- Access to ongoing learning, training programs, and industry events.
- Financial support for courses, certification exams, and professional credentials.
Compensation
Competitive salary and bonuses, including performance-based salary increases.
Work Arrangement
Remote (Worldwide)
Other
- Flexible working hours
- Work remotely
