About the Role
The ideal candidate will oversee paid media strategies, manage ad spending, and improve campaign performance through data-driven decisions while collaborating with cross-functional teams.
Responsibilities
- Monitor and adjust digital advertising campaigns across multiple platforms
- Analyze performance metrics to identify optimization opportunities
- Manage daily and monthly advertising budgets efficiently
- Create and deliver performance reports for stakeholders
- Collaborate with creative teams to align ad content with campaign goals
- Conduct A/B testing to improve ad effectiveness
- Ensure compliance with platform-specific advertising policies
- Track key performance indicators including CTR, CPC, and conversion rates
- Optimize bidding strategies based on real-time data
- Coordinate with account managers to align media plans with client objectives
- Stay updated on digital advertising trends and platform updates
- Troubleshoot technical issues affecting ad delivery
- Maintain accurate records of campaign settings and changes
- Support the development of new client proposals
- Assist in audience segmentation and targeting strategies
- Evaluate third-party tools for performance tracking and reporting
- Respond to client inquiries regarding campaign progress
- Implement retargeting and lookalike audience campaigns
- Use UTM parameters and tracking codes correctly
- Ensure brand consistency across all ad creatives
- Work within time zone overlaps with North American offices
- Maintain confidentiality of client data and strategies
- Adapt quickly to changes in campaign scope or direction
- Participate in weekly performance review meetings
- Support testing of new ad formats and platforms
Compensation
Competitive hourly rate
Work Arrangement
Remote
Team
Small, agile team focused on performance marketing
Time Commitment
- This is a part-time position requiring 20 hours per week
- Core working hours must overlap with North American business hours
Location Requirements
- Applicants must be based in Latin America
- Reliable internet connection and quiet workspace required
Not applicable
