Responsibilities
- Create an annual content calendar in collaboration with the Chief Marketing Officer.
- Collaborate with the Chief Marketing Officer to formulate the Annual Digital Marketing Strategy.
- Produce graphics optimized for Facebook, Instagram, and LinkedIn.
- Film and edit videos for Reels, Stories, TikTok, and YouTube.
- Develop a photo collection using images captured at Club locations and events.
- Schedule posts, maintain consistent publishing, and interact with audiences by replying to messages, comments, tags, and shares.
- Investigate digital marketing trends, such as hashtags, campaigns, awareness days/months, and social media holidays.
- Explore digital opportunities like community collaborations and influencer partnerships.
- Support the design of collateral, press releases, and media opportunities.
- Manage, edit, and update the organization's website.
- Act as the main liaison for community activation partnerships at national and local levels.
- Aid in PR and media efforts with contracted partners.
Work Arrangement
On-site — Pinellas County
Other
- Travel to various Club facilities in Pinellas County is necessary for training or business purposes.
- Physical requirements include sitting, standing, walking, kneeling, stooping, keyboard use, occasional bending, and lifting up to 25 lbs, with reasonable accommodations available.
- Work environment features moderate to high noise levels, and schedule flexibility may be needed due to changing demands.