Blacksmith Agency is hiring a Digital Marketing Strategist

Location: Remote Department: Marketing Reports to: Managing Partner Role Type: Full Time About the Role Our marketing consultancy is expanding its strategic division to support a growing client portfolio across diverse industry sectors. We seek a Digital Marketing Specialist capable of driving comprehensive strategy, performance management, and client engagement across digital advertising and search optimization channels. This position blends strategic planning with operational leadership. You will participate in sales discussions to shape strategic direction, manage internal and external team members, develop performance roadmaps, and ensure client campaigns generate measurable business outcomes. You will serve as the departmental leader for digital advertising and search optimization, accountable for results, comprehensive reporting, quality assurance, and continuous improvement. This senior-level role demands a combination of analytical prowess, exceptional communication skills, and rigorous execution oversight. Key Responsibilities Client Strategy and Leadership - Direct strategy development for digital advertising and search optimization clients spanning multiple industries - Participate in sales consultations to validate project scope, present technical recommendations, and support deal closure - Construct strategic growth roadmaps spanning 90 days, 6 months, and annual periods - Convert complex marketing insights into clear, digestible explanations for executive leadership Performance Ownership - Manage client performance across digital advertising platforms and organic search channels - Conduct comprehensive campaign audits, evaluate keyword strategies, analyze bidding frameworks, assess landing page effectiveness, and identify conversion optimization opportunities - Supervise technical search optimization, on-page optimization, link acquisition, programmatic page development, and AI-driven content strategies - Ensure precise performance tracking, conversion attribution, and analytical accuracy Execution Oversight - Lead a hybrid team of full-time and contract specialists across digital advertising and search optimization - Provide weekly strategic guidance and quality assurance for campaign optimizations and deliverable production - Synchronize priorities with project management to maintain client timeline expectations - Develop standardized operational playbooks and industry best practices Department Development - Design and refine marketing frameworks for digital advertising, search optimization, landing page design, and performance reporting - Establish internal performance dashboards and key performance indicator tracking - Identify team capacity limitations, recruitment needs, and skill development opportunities - Contribute to productizing marketing service offerings to accelerate sales team performance Reporting and Communication - Deliver monthly and quarterly performance summaries to clients - Oversee reporting accuracy and strategic insights generated by project managers and specialists - Conduct weekly individual team meetings and facilitate marketing department standups Qualifications Required - 4-7 years experience in digital advertising, search optimization, or multi-channel marketing strategy - Demonstrated expertise managing paid and organic channels simultaneously - Proficiency with digital advertising platforms, web analytics, search console, keyword research tools - Ability to articulate strategic recommendations to clients and sales teams - Proven capacity to manage execution teams and maintain deliverable quality - Strong analytical skills with rapid performance issue diagnostic capabilities Preferred - Agency experience managing multiple client portfolios - Experience participating in sales consultations and influencing conversion rates - Familiarity with real estate, multifamily, or high-intent lead generation sectors - Advanced understanding of AI-driven search optimization techniques Who Succeeds in This Role - Professionals combining strategic thinking with execution management - Individuals capable of simplifying complex marketing concepts - Results-oriented team members who embrace full accountability - Collaborative professionals skilled in distributed team environments - Builders who enjoy developing innovative systems What You Will Own from Day One - Comprehensive digital marketing performance and strategic direction - Individual client growth roadmaps - Team of search optimization specialists and advertising contractors - Reporting infrastructure and operational best practices - Sales consultation support - Department scalability and organizational development