Superior Fence & Rail is hiring a Digital Marketing Specialist to build brand awareness and drive engagement across digital channels. This remote role involves leading campaign strategy and execution.
What You'll Do
- Plan, launch, and optimize digital campaigns across Meta, Google, and LinkedIn Ads.
- Collaborate with the marketing team to develop and implement messaging aligned with business and campaign goals.
- Work with writers and designers to ensure copy, visuals, and strategy align with performance goals.
- Use ChatGPT and similar AI tools to brainstorm ideas, generate variations, and streamline execution.
- Manage email and SMS marketing campaigns through Klaviyo or Mailchimp, optimizing for engagement and conversions.
- Support SEO strategies by driving high-intent traffic and improving search visibility.
- Monitor performance, analyze key metrics, and deliver actionable insights.
- Coordinate with design, content, and project management teams to ensure cohesive marketing efforts.
What We're Looking For
- 2–5 years of experience in digital marketing, ideally with campaign ownership.
- Proficiency in Adobe Premiere and Photoshop.
- Hands-on experience with Meta, Google, and LinkedIn Ads.
- Experience with email and SMS marketing tools (Klaviyo or Mailchimp).
- Strong understanding of digital marketing principles, targeting strategies, and campaign structure.
- Familiarity with ChatGPT or similar AI tools to boost efficiency and creativity.
- Excellent English communication and writing skills (short-form copywriting a plus).
- Organized, proactive, and comfortable managing multiple projects in a fast-paced, remote environment.
Nice to Have
- Creative problem-solving and testing mindset.
- Experience with other video editing or design tools.
- Working knowledge of SEO and content optimization strategies.
- Basic HTML/CSS for customizing email templates.
- Experience using Google Analytics or similar tools for performance tracking.
Technical Stack
- AI Tools: ChatGPT
- Analytics & SEO: Google Analytics, SEMrush
- Email/SMS: Klaviyo, Mailchimp
- Design & Video: Adobe Creative Suite, Adobe Premiere, Adobe Photoshop
- Advertising Platforms: Meta Ads, Google Ads, LinkedIn Ads
Team & Environment
You'll collaborate cross-functionally with design, content, and project management teams.
Benefits & Compensation
- Compensation: 1500 USD / Month
- Fully remote – work from anywhere.
- Supportive, innovative team culture.
- High-impact campaigns with measurable outcomes.
- Your voice matters—great ideas are always welcome.
- Room to grow as we continue to scale.
Work Mode
This is a fully remote position. You can work from anywhere globally.
Superior Fence & Rail is an equal opportunity employer.
