Learnlight is hiring a Digital Marketing Specialist to execute and optimize our global digital marketing strategy. Reporting to the Head of Global Field Marketing and Campaigns, this remote role is focused on managing campaigns and ensuring our corporate websites are high-performing and on-brand.
What You'll Do
- Maintain and update six corporate websites (1 English + 5 international), ensuring brand consistency, effective landing page design, on-page SEO, and analytics tracking.
- Plan, launch, and optimize paid social, SEO, SEM, display, and retargeting campaigns in line with marketing objectives.
- Ensure all digital content supports campaign objectives and brand messaging, working closely with internal teams on web-based communication strategies.
- Track and report on website and campaign performance, identify optimization opportunities, and offer actionable insights.
- Work with external agencies, developers, and internal teams to ensure successful campaign and website execution, including ongoing improvements and ROI reporting.
What We're Looking For
- 2–4 years of hands-on experience in digital marketing or website management, including CMS management, SEO/SEM, paid social, display advertising, and email marketing.
- Strong understanding of digital performance metrics, Google Analytics (or equivalent), reporting, and optimization to drive results.
- Experience with website CMS, CRM/marketing automation platforms (such as Dynamics 365 Marketing), and familiarity with UX/usability principles.
- Ability to produce high-quality, engaging content with an eye for design, user experience, storytelling, and attention to detail.
- Strong organizational, time management, and multitasking skills to work effectively across teams and manage multiple global sites and priorities.
- Outstanding writing, presentation, and communication skills; advanced English is required.
Nice to Have
- Additional European languages are highly desirable.
Technical Stack
- CMS
- Google Analytics
- SEO/SEM tools
- Paid social platforms
- Display advertising platforms
- Dynamics 365 Marketing or similar CRM/marketing automation platforms
Team & Environment
You will report to the Head of Global Field Marketing and Campaigns and collaborate closely with Sales and Marketing teams, the Head of Product Marketing, external agencies, and developers.
Benefits & Compensation
- Remote work from home culture with options to collaborate in regional offices.
- Generous paid time off including public and personal holidays and two company-wide days off per year.
- Access to language learning, masterclasses and professional development opportunities.
- Virtual wellbeing sessions, team-building activities and informal social clubs.
- Regular updates on internal networking platform.
- Intercultural Assessment to help build collaboration across diverse cultures.
- Referral bonus program.
Work Mode
This is a fully remote, full-time position open to global candidates.
Regardless of gender, religion, ethnicity, sexual orientation, age or disability, we are proud to welcome, and support, new talent from all communities.
