The Walt Disney Company is looking for a Digital Marketing Specialist to join the Disney Entertainment Digital Marketing Center of Excellence. In this role, you will support the Audience Strategy & Community Team, focusing on developing fan-first editorial, social engagement, and creator strategies across our flagship Disney brands. We need a collaborative, creative, and detail-oriented professional passionate about engaging digital communities.
What You'll Do
- Contribute to the development and maintenance of the monthly community engagement calendar across assigned platforms.
- Execute daily community engagement tactics including outreach, surprise & delight opportunities, and UGC sourcing.
- Manage owned post engagements and outbound engagement opportunities to fans and talent; ensure appropriate reviews and approvals.
- Partner with other specialists to share community engagement ideation and execution.
- Work with brand team leadership to validate community engagement plans and ensure alignment with brand and campaign strategies.
- Write engagement-focused copy and recommend creative assets aligned with campaign and brand goals.
- Draft and edit engagement copy that aligns with brand voice, tone, and platform best practices; route for review and approval.
- Ideate new social concepts to engage and entertain digital audiences, leaning into applicable brand-safe trends.
- Stay abreast of digital trends, fan behaviors, platform innovations and cultural moments to inform strategy and execution.
- Collaborate with Brand/Title Digital Marketing teams & Digital Analytics for social listening requests.
- Proactively surface relevant insights to inform content planning and engagement tactics.
- Identify and recommend new formats and moments for fan engagement based on digital trends.
- Route all assets to necessary stakeholders for internal approvals (Legal, Clearances, Brands & Franchise, etc.).
- Deliver final approved assets and copy to relevant partners, ensuring publishing timing and tagging aligns with wider marketing plans.
- Curate content formats to spotlight fans’ talent and creativity.
- Work with brand teams on developing creator content for owned social platforms tied to priorities or campaigns.
- Support brand digital teams on event community engagement moments like premium mailers and watch boxes.
- Identify and elevate superfans for special moments or surprise & delight opportunities.
- Liaise daily with broader digital and content teams to support amplification and engagement of studio and franchise priorities.
- Collaborate with internal and external teams through the lifecycle of content development, from strategy to final execution.
What We're Looking For
- Knowledge and appreciation for Disney, Pixar, Marvel, Star Wars, Disney+ and relevant upcoming titles.
- Minimum of 2+ years social media or community management experience within consumer-facing media or a global brand.
- Strong writing and copyediting skills with a clear understanding of brand voice and tone.
- Familiarity with digital trends, fandom culture, and social platform best practices.
- Experience managing editorial calendars and working within approval workflows.
- Passion for storytelling and listening to the community.
- Basic understanding of digital analytics and performance tracking.
- Superior knowledge of social platforms and their native products.
- Ability to be nimble and adapt quickly to new technologies and processes.
- Polished in presentation and communication.
- Ability to find creative solutions to challenges and use data to drive content development decisions.
- Proficient in Microsoft Office (Excel, Word, PowerPoint), Google Suite, and Box.
- Understanding of Social Media platforms required such as YouTube, Facebook, Twitter, Instagram, and Tik Tok.
- Outstanding organizational and communication skills.
- Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment.
- Team player with a strong work ethic and high level of confidentiality.
- Strong attention to detail and ability to use sound judgement.
- BA or BS in Journalism, Film, Marketing, and/or relevant field, or 5+ years of experience in addition to the 2+ years of experience above.
- Familiarity with The Walt Disney Company’s brand and content.
Nice to Have
- Previous experience with tools – AirTable, Smartsheets, and/or Zendesk.
- Experience in Sprinklr, Creator Studio, Keynote, Google Slides.
- Experience within brand entertainment marketing and/or streaming services.
- Previous experience working with large, matrixed organizations.
- Familiarity with theatrical campaign marketing, streaming platforms, or brand marketing.
Technical Stack
- Microsoft Office, Google Suite, Box
- AirTable, Smartsheets, Zendesk
- Sprinklr, Creator Studio
- Keynote, Google Slides
Team & Environment
This role is part of the Disney Entertainment Digital Marketing Center of Excellence Audience Strategy & Community Team. You will report to a (Sr) Manager and work closely with relevant brand digital teams.
Benefits & Compensation
- Salary: $64,300.00 to $86,200.00 per year
- Full range of medical, financial, and/or other benefits.
Work Mode
This is an onsite position based in Glendale, CA, USA.
The Walt Disney Company is an equal opportunity employer.
