The Walt Disney Company is hiring a Digital Marketing Specialist who will support Disney Entertainment brands by developing fan-first strategies for editorial content, social engagement, and creator collaborations. You will play a key role in fostering community love and maintaining the digital cultural relevance of our flagship brand platforms.
What You'll Do
- Contribute to the development and maintenance of the monthly community engagement calendar.
- Execute daily engagement tactics including fan outreach, surprise & delight opportunities, and sourcing user-generated content (UGC).
- Manage owned post engagements and outbound engagement opportunities with fans and talent.
- Write engagement-focused copy and recommend creative assets aligned with campaign goals.
- Draft and edit copy that aligns with brand voice, tone, and platform best practices.
- Ideate new social concepts to engage digital audiences, leaning into brand-safe trends.
- Stay abreast of digital trends, fan behaviors, platform innovations, and cultural moments.
- Proactively surface relevant insights to inform content planning and engagement tactics.
- Route all assets for internal approvals and communicate feedback to stakeholders.
- Deliver final approved assets and copy to partners, aligned with publishing timing.
- Work with brand teams on developing creator content for owned social platforms.
- Support brand digital teams on event community engagement moments.
- Identify and elevate superfans for special moments.
- Liaise daily with broader digital and content teams to support studio and franchise priorities.
- Collaborate with internal and external teams through the content development lifecycle.
What We're Looking For
- Minimum of 2+ years of social media or community management experience within a consumer-facing media company or global brand.
- Strong writing and copyediting skills with a clear understanding of brand voice and tone.
- Familiarity with digital trends, fandom culture, and social platform best practices.
- Experience managing editorial calendars and working within approval workflows.
- Basic understanding of digital analytics and performance tracking.
- Superior knowledge of social platforms and their native products.
- Ability to adapt quickly to new technologies and processes.
- Proficient in Microsoft Office (Excel, Word, PowerPoint), Google Suite, and Box.
- Understanding of social media platforms: YouTube, Facebook, Twitter, Instagram, and TikTok.
- Outstanding organizational and communication skills.
- Ability to manage multiple projects on tight deadlines in a fast-paced environment.
- Team player with a strong work ethic and high level of confidentiality.
- Strong attention to detail and ability to use sound judgement.
- BA or BS in Journalism, Film, Marketing, and/or a relevant field, or 5+ years of additional experience beyond the required 2+ years.
- Familiarity with The Walt Disney Company’s brand and content.
Nice to Have
- Previous experience with tools: AirTable, Smartsheets, and/or Zendesk.
- Experience in Sprinklr, Creator Studio, Keynote, Google Slides.
- Experience within brand entertainment marketing and/or streaming services.
- Previous experience working with large, matrixed organizations.
- Familiarity with theatrical campaign marketing, streaming platforms, or brand marketing.
Technical Stack
- Core Productivity: Microsoft Office, Google Suite, Box
- Project & Collaboration: AirTable, Smartsheets, Zendesk
- Marketing & Content: Sprinklr, Creator Studio, Keynote, Google Slides
Team & Environment
You will be part of the Disney Entertainment Digital Marketing Center of Excellence Audience Strategy & Community Team, with multiple positions available. You will report to a (Sr) Manager and work closely with relevant brand digital teams.
Benefits & Compensation
- Annual salary range of $64,300.00 to $86,200.00.
- Full range of medical, financial, and/or other benefits.
- Bonus and/or long-term incentive units may be provided.
Work Mode
This is an onsite position based in Glendale, CA, USA.
The Walt Disney Company is an equal opportunity employer.
