Superior Fence & Rail is hiring a Digital Marketing Specialist to own digital campaign strategy and execution. You will plan, launch, and optimize paid campaigns across multiple channels to support capital-raising initiatives within real estate, Greentech, and innovation.
What You'll Do
- Plan, launch, and optimize digital campaigns across Meta, Google, and LinkedIn Ads.
- Collaborate with the marketing team to develop and implement messaging aligned with business and campaign goals.
- Work with writers and designers to ensure copy, visuals, and strategy align with campaign performance goals.
- Use ChatGPT and similar AI tools to brainstorm ideas, generate variations, and streamline campaign execution.
- Manage email and SMS marketing campaigns through platforms like Klaviyo or Mailchimp, optimizing for engagement and conversions.
- Support SEO strategies through digital campaigns that drive high-intent traffic and improve search visibility.
- Monitor campaign performance, analyze key metrics, and deliver insights with actionable recommendations.
- Coordinate with design, content, and project management teams to ensure cohesive and efficient marketing efforts.
What We're Looking For
- 2–5 years of experience in digital marketing, ideally with campaign ownership.
- Proficiency in Adobe Premiere and Photoshop.
- Hands-on experience with Meta, Google, and LinkedIn Ads.
- Experience with email and SMS marketing tools like Klaviyo or Mailchimp.
- Strong understanding of digital marketing principles, targeting strategies, and campaign structure.
- Familiarity with ChatGPT or similar AI tools to support marketing efficiency and creativity.
- Excellent English writing and communication skills (short-form copywriting a plus).
- Organized, proactive, and comfortable managing multiple projects in a fast-paced, remote environment.
- Must have a professional remote work setup and reliable internet.
- Strong Zoom presence and communication required - English (C1/C2).
Nice to Have
- Creative problem-solving and testing mindset.
- Experience with other video editing or design tools.
- Working knowledge of SEO and content optimization strategies.
- Basic HTML/CSS for customizing email templates.
- Experience using Google Analytics or similar tools for performance tracking.
Technical Stack
- AI Tools: ChatGPT
- Email/SMS: Klaviyo, Mailchimp
- Creative Suite: Adobe Creative Suite, Adobe Premiere, Adobe Photoshop
- Ad Platforms: Meta Ads, Google Ads, LinkedIn Ads
Team & Environment
You will coordinate with design, content, and project management teams.
Benefits & Compensation
- Compensation: USD$1,500/month
- Fully remote – work from anywhere.
- Supportive, innovative team culture.
- High-impact campaigns and measurable outcomes.
- Your voice matters—great ideas are always welcome.
- Room to grow as we continue to scale.
Work Mode
This role is fully remote and open to candidates working outside the US.
We are an equal opportunity employer who values diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
