Pearl Talent is looking for a Digital Marketing Manager who will own and execute digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will combine strategic oversight with hands-on execution across key channels for visionary US and EU founders.
What You'll Do
- Manage and optimize paid campaigns across Google Ads, Meta, TikTok, and other platforms.
- Develop targeting strategies, audience segmentation, and testing frameworks.
- Monitor KPIs including ROAS, CPA, CTR, and conversion rates.
- Scale winning campaigns while maintaining efficiency.
- Manage budgets, bidding strategies, and campaign pacing.
- Develop digital marketing strategies aligned with growth objectives.
- Plan and execute multi-channel campaigns end to end.
- Coordinate creative assets, timelines, and workflows.
- Test new channels, platforms, and campaign approaches.
- Partner with founders or marketing leaders on strategic initiatives.
- Execute email campaigns, newsletters, and automated flows.
- Build and optimize funnels for acquisition, retention, and re-engagement.
- Segment audiences and personalize messaging.
- A/B test subject lines, copy, CTAs, and timing.
- Integrate email with broader marketing workflows.
- Track performance across channels using analytics platforms.
- Analyze funnels, attribution, and customer journeys.
- Build reports and dashboards for stakeholders.
- Identify optimization opportunities and growth insights.
- Inform budget allocation through data-driven decisions.
- Oversee content distribution across digital channels.
- Maintain social calendars and publishing workflows.
- Review content for brand consistency and quality.
- Optimize repurposing workflows across platforms.
- Track engagement metrics and iterate strategy.
- Maintain marketing tools, automation, and workflows.
- Support AI-powered marketing processes.
- Document SOPs and best practices.
- Identify opportunities to improve efficiency through tooling.
What We're Looking For
- Excellent English communication skills.
Technical Stack
- Paid Media: Google Ads, Meta, TikTok
- Marketing automation tools
- Analytics platforms
Team & Environment
Collaborate closely with creative and leadership teams.
Work Mode
This is a fully remote position open to candidates in the Philippines, LATAM, South Africa, Kenya, and other remote regions.
Pearl Talent is an equal opportunity employer.
