What You'll Do
Shape and execute the digital go-to-market plan for the Netherlands, focusing on building awareness and accelerating demand for an AI-powered SaaS solution. Take full ownership of the local website, refining content, user experience, and conversion pathways to improve engagement and results. Plan and manage digital campaigns across paid search, social media, SEO, and email, tailoring messaging and value propositions to resonate with Dutch audiences.
Optimize every stage of the digital funnel, from initial contact to trial sign-up, using performance data to guide decisions. Work closely with central teams in product, analytics, and UX/UI, as well as external partners, to align local execution with global strategy. Support product launches and feature rollouts with targeted marketing initiatives, ensuring brand consistency while adapting to local preferences. Run experiments, analyze results, and continuously refine tactics to maximize impact.
Requirements
- Hold a Bachelor’s or Master’s degree in marketing, business, digital media, or a related field
- Have at least 3 years of hands-on digital marketing experience, ideally in B2B SaaS or tech
- Demonstrate broad expertise across website management, performance marketing, content, and analytics
- Show a strong focus on execution and delivering measurable results
- Understand digital KPIs, conversion optimization, and growth funnel dynamics
- Be proficient with CMS platforms, analytics tools, and marketing automation systems
- Work independently and take full responsibility for a regional market
- Speak Dutch at a native level and be fluent in English
Preferred Qualifications
Knowledge of German is an advantage.
Benefits
- Play a pivotal role in expanding an AI-driven SaaS product internationally
- Exercise significant ownership and influence in a growing tech company
- Join a collaborative, cross-functional Digital & Growth team
- Enjoy flat hierarchies and a culture of autonomy and accountability
- Work remotely with flexible scheduling
- Access learning opportunities, including training and certifications
- Benefit from a modern work environment and regular team gatherings
- Grow within a stable organization with long-term vision
