The Senior Manager, Web & Digital Growth at M-Files will own the global website as a strategic growth engine, driving high-intent demand through AI-powered optimization, conversion architecture, and data-driven decision-making. This role is central to shaping the digital experience and accelerating pipeline impact in a remote, collaborative, and innovation-focused culture.
What You'll Do
- Own website strategy and digital experience vision
- Manage a prioritized roadmap tied to pipeline impact
- Establish structured intake and evaluation processes
- Apply AI-assisted prioritization
- Safeguard strategic focus and conversion performance
- Improve Demo and Sales inquiry performance
- Design ICP- and persona-based journeys
- Use AI to identify friction, generate test ideas, optimize messaging, and predict intent
- Lead structured experimentation (A/B, CTA, layout testing)
- Continuously optimize conversion architecture
- Personalize by industry, behavior, source, and buyer stage
- Dynamically adapt messaging, proof points, and CTAs
- Integrate behavioral data with AI-based intent scoring
- Align with Demand Gen and GTM Operations
- Define KPIs linking web behavior to revenue
- Use AI to surface trends, forecasts, and lift opportunities
- Build automated executive dashboards
- Translate insights into prioritized actions
- Increase experimentation velocity
- Ensure consistent, differentiated brand expression
- Validate messaging clarity with AI testing
- Balance brand governance with performance optimization
- Partner with Brand and Product Marketing
- Optimize architecture for semantic and AI search
- Structure content for answer engines and LLM visibility
- Use AI to identify gaps and intent clusters
- Monitor traditional and AI-based search performance
- Embed AI into briefs, QA, reporting, and launches
- Establish responsible AI governance
- Train and mentor the web team
- Drive efficiency without compromising quality
- Partner with Product, Sales, Corporate, and Demand Generation
- Align on lead quality and conversion impact
- Lead sprint planning and roadmap reviews
- Mentor web team and maintain disciplined execution
What We're Looking For
- Must think like a product owner
- Must operate like a growth leader
- Must be excited to redefine how AI shapes modern web experiences
- Must enjoy operating with pace and ownership
- Must bring a thoughtful, results-oriented approach to navigating a fast-moving environment
- Must be comfortable prioritizing effectively
- Must make informed decisions
- Must consistently deliver measurable outcomes
- Must partner cross-functionally with senior stakeholders
Technical Stack
- AI
- metadata-driven architecture
- analytics tools
- A/B testing platforms
- CRO tools
- personalization engines
- SEO tools
- LLM visibility optimization
- behavioral data platforms
- intent scoring systems
- executive dashboard tools
- experimentation frameworks
Benefits & Compensation
- Remote work within United States (EST/CST)
- Opportunity to work at a Certified Great Place to Work
- Cross-functional collaboration with Product, Sales, Corporate, and Demand Generation teams
- Mentorship and team leadership opportunities
- AI-enabled team operations and training
- Structured and predictable roadmap execution
- Fast-moving, innovative environment with AI-forward focus
Work Mode
Remote, with preference for EST/CST time zones
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.
