The Digital Marketing Manager will develop and drive Enapter's digital presence across LinkedIn, website, and paid campaigns, focusing on content, conversion, and data. This role actively shapes marketing strategy in a growing team, collaborating with Sales, Software, and CRM to deliver measurable pipeline impact in the green hydrogen industry.
What You'll Do
- Plan, create, and publish content for Enapter's corporate LinkedIn channel - B2B thought leadership in hydrogen and energy
- Translate marketing campaign ideas and company initiatives into compelling digital content
- Plan, execute, and optimize LinkedIn Ads campaigns
- Analyze and improve content and campaign performance
- Develop and optimize website structure and content from a marketing perspective
- Plan and implement landing pages for campaigns
- Maintain and optimize conversion elements - forms, downloads, newsletter sign-ups - in collaboration with the Software team and CRM
- Plan and execute cross-channel digital marketing campaigns
- Work closely with Sales to actively drive lead generation
- Develop on-page SEO for website content: keyword research, content optimization, metadata
- Analyze digital marketing performance and produce regular reports with concrete, actionable recommendations for improvement
What We're Looking For
- Enthusiasm for the part green hydrogen will play in tomorrow's world and Enapter's role in it
- Several years of professional experience in digital marketing, ideally in a B2B or technology environment
- Proven ability to create B2B content for LinkedIn and digital campaigns that resonates with both technical and commercial audiences
- Hands-on experience with CMS-based websites (e.g. WordPress) - you can manage content and structure independently
- Solid SEO knowledge: keyword research, on-page optimization, content strategy for organic visibility
- Experience with analytics tools (Google Analytics 4, LinkedIn Insights, or comparable) and data-driven decision making
- Experience with visual design tools (e.g. Adobe Creative Suite) for creating and adapting content
- Experience with LinkedIn Ads and CRM systems
- Fluent English and Italian
Nice to Have
- German is a plus
Technical Stack
- WordPress
- Google Analytics 4
- LinkedIn Insights
- Adobe Creative Suite
- LinkedIn Ads
- CRM systems
Team & Environment
- International team
- Cross-functional collaboration with Sales, Software team, and CRM
Benefits & Compensation
- Opportunity to help shape the future of energy in one of the most dynamic companies in the hydrogen industry
- Creative freedom and flexibility in how you work
- A role with genuine ownership: you define how things get done, not just execute what's been decided
- Close collaboration with an international team across Italy, Germany, and beyond
- Creative freedom and flexibility in how you work - we care about outcomes, not micromanagement
- A fast-moving, mission-driven environment with room to grow as the company grows
- Lunch tickets and restaurants close by
- Kitchens with coffee machines on site
- Optional access to health insurance to cover those unexpected visits to the doctor or specialist
- Optional access to a pension fund to help support your future savings goals (in line with the current 'C.C.N.L. settore Industria Chimica' - National Collective Bargaining Agreement for the Chemical Industry sector)
- Frequent snacks and healthy treats in the office
- An exciting working environment at our original R&D and production facility just outside of Pisa
- A competitive salary package based on the market and what you bring to the table
- 33.5 days paid leave (including holidays, permissions and ROL) per year
- Paid sick leave for both physical and mental health
Work Mode
- Onsite at Pisa, Italy
- Flexibility in how you work - we care about outcomes, not micromanagement
We know that diverse groups are more productive and creative! As a company with a focus on R&D and rapidly implementing innovative technology, this is particularly important to us and why we embrace and celebrate diversity. We explicitly welcome any application that brings additional perspectives to Enapter. If you believe that you can draw from your unique background and experiences to bring something new to our team, please tell us about it.
