Braze is hiring a Digital Marketing Manager, CRO

Braze is looking for a Digital Marketing Manager, CRO to own our website as a critical growth channel. You will be responsible for driving traffic through on-page optimization, improving conversion rates via experimentation and personalization, and ensuring the website experience drives demand generation goals, while serving as the website analytics subject matter expert.

What You'll Do

• Lead strategy and execution for SEO/AIO, CRO, and GEO initiatives to increase qualified traffic and improve conversion rates.
• Partner with design, content, product marketing, and website teams to optimize landing pages, user flows, and overall website performance.
• Own website testing roadmap (A/B, multivariate, personalization) and translate findings into scalable wins.
• Manage website analytics implementation (GA4, GTM, etc.), ensuring accurate tracking of traffic, conversions, and key events.
• Partner with RevOps and Channel Marketers to align website reporting with funnel and pipeline metrics.
• Audit and improve tagging, pixels, and data integrity across the website ecosystem.
• Collaborate with channel marketers, the website team, and product marketing to ensure campaigns are optimized through the website.
• Work with web development partners to scope, prioritize, and launch enhancements.
• Provide insights and reporting to leadership on website performance and optimization opportunities.

What We're Looking For

• 5+ years of experience in digital marketing with a focus on website optimization (SEO, CRO, analytics), specifically in a B2B SaaS environment.
• Strong understanding of Google Analytics (GA4), Google Tag Manager, and website A/B testing tools (e.g., Intellimize, Optimizely).
• Proficient in SEO tools (e.g. SEMrush, Ahrefs, BrightEdge) and comfortable working with CMS platforms (e.g. WordPress, Webflow, HubSpot CMS).
• Analytical mindset with the ability to turn data into actionable insights.
• Experience collaborating with developers, designers, and cross-functional marketing teams.
• A problem-solver with strong project management skills and attention to detail.
• Applicants must be currently authorized to work in the United States on a full-time basis.

Technical Stack

• Analytics/Tagging: Google Analytics (GA4), Google Tag Manager
• Testing/Optimization: Intellimize, Optimizely
• SEO: SEMrush, Ahrefs, BrightEdge
• CMS: WordPress, Webflow, HubSpot CMS

Team & Environment

You will collaborate with developers, designers, and cross-functional marketing teams.

Benefits & Compensation

• Compensation: $100,000 - $132,000
• Medical, dental, and vision insurance
• Basic life insurance
• Mental health resources
• Financial wellness benefits
• Fully paid parental leave program
• Short-term and long-term disability coverage (US-based)
• 401(k) plan and company match (US-based)
• Up to 14 scheduled paid holidays per calendar year
• Up to 80 hours of paid sick leave per calendar year
• Non-exempt employees accrue up to 20-25 days of paid vacation annually
• Exempt employees have flexible paid time off (PTO)

Work Mode

This role is open to candidates located anywhere in the United States.

Greenhouse Software is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances.