Egis Group is looking for a Digital Marketing Executive to lead impactful digital marketing strategies and content development. You will strengthen brand visibility through creative initiatives and drive meaningful engagement across digital channels.
What You'll Do
- Develop and implement digital marketing strategies aligned with business objectives.
- Lead and optimise our digital presence across the website, email, search, and social platforms.
- Plan and deliver integrated, digital-first campaigns across SEO, email, content, and social media.
- Oversee multi-channel campaign execution, ensuring consistency of message and brand.
- Create and oversee compelling digital content, including landing pages, blogs, web copy, newsletters, and campaign assets.
- Lead the video strategy to strengthen storytelling across projects, thought leadership, and key campaigns.
- Support the development of digital content such as blog posts, videos, virtual tours, and case studies, tailored to architectural audiences.
- Ensure content is accessible, technically sound, SEO-optimised, and aligned with campaign objectives.
- Manage website updates, enhancing user experience (UX) and SEO performance where possible.
- Manage and maintain content across the brand website, ensuring accuracy and consistency.
- Implement SEO best practices and provide guidance to internal teams.
- Monitor website performance and provide clear insights on traffic, engagement, and conversion.
- Develop and deliver a social media strategy that builds engagement, grows reach, and supports brand positioning.
- Manage the monthly social media calendar across all channels, ensuring content is aligned, engaging, and on-brand.
- Oversee the creation of platform-specific multimedia content.
- Monitor engagement, respond to queries, and analyse performance metrics.
- Set KPIs and use insights to drive continuous improvement.
- Stay ahead of emerging platforms, tools, and trends.
- Deliver email marketing strategy, optimising where needed.
- Strengthen data and segmentation approaches to effectively target key audiences.
- Own best practice for email platforms, templates, and automation.
- Ensure GDPR compliance, accessibility standards, and digital governance are met.
- Track and report on performance using analytics tools.
- Translate data into actionable insights to improve campaign effectiveness.
- Explore and implement AI and emerging digital tools to improve efficiency, personalisation, and insight.
- Help to manage brochure and digital collateral content, including project pages and team profiles.
- Work with the design team to analyse and optimise the effectiveness of brochures and branded assets across digital and print.
- Ensure consistency of brand identity across all digital touchpoints.
What We're Looking For
- Degree in related field: Marketing, Communications, Business, etc.
- 4+ years of experience in a digital marketing or performance-focused role, within B2B.
- Strong website and CMS management experience.
- SEO, CRO, and content optimisation expertise.
- Excellent copywriting and digital content creation skills.
- Experience using AI tools for content, analysis, or marketing optimisation.
- Strong analytical skills with confidence using data to drive decisions.
- Excellent knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom).
- Good knowledge of Microsoft Office (Word, Excel, Outlook).
- Proactive, organised, and able to manage multiple priorities.
- Able to work independently and collaboratively.
- Curious about emerging digital, social, and AI trends.
- Excellent project management and stakeholder management skills.
- Strong written and verbal English.
- Must have the right to work in the UK.
Nice to Have
- Experience of Technical Design and Construction work stages.
Technical Stack
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom)
- Microsoft Office (Word, Excel, Outlook)
- AI tools for content/analysis/marketing
- Analytics tools
- SEO/CRO tools
- CMS
Team & Environment
You will be part of a global architecture and master planning practice with 300 architects and designers across nine studios, reporting to the Global Director of Marketing and Communications.
Work Mode
This role operates in a local-country work mode within the UK.
We are an Equal Opportunities employer and we strive to build a workforce that truly reflects the communities we represent. We welcome candidates from all backgrounds, regardless of age, disability, gender, gender identity, gender expression, race, religion or belief, sexual orientation, socioeconomic background, and any other protected characteristic.
