GreenBayPackers is looking for a Digital Marketing Coordinator to optimize our overall digital marketing strategy, planning, measurement, and channel activation. This role leverages transactional and fan profile data to deliver an exceptional digital fan experience. You will serve as a key resource to business units, ensuring digital marketing aligns with and supports organizational goals.

What You'll Do

Manage and execute the marketing campaign process from request to deployment across outbound channels like email, SMS, and push notifications.
Develop and implement personalized campaigns using machine learning, predictive modeling, and personalized content strategies.
Optimize fan journey campaigns using insights, analytics, and automation tools to increase fan lifetime value and engagement.
Design and implement A/B and multivariate tests to continuously improve fan strategies and lift conversion rates.
Develop reporting to measure digital marketing campaign performance and analyze results for regular, accurate insights.
Monitor email deliverability, adhere to digital marketing regulations like CAN-SPAM, and stay current on privacy best practices.
Manage and execute sweepstakes for fan engagement and acquisition.
Use SQL and R Studio to generate insights into customer segments and personas.

What We're Looking For

Knowledge of HTML and CSS is required.
3-5 years of experience in Email Marketing, Digital Marketing, or Direct Marketing.
Strong quantitative and analytical skills with a detailed understanding of email marketing platforms, technology, metrics, and deliverability.
Excellent written and verbal communication skills, with outstanding project and vendor management abilities.
Strong editing, proofreading, organizational, and interpersonal skills.
Must be detail-oriented, set high standards for quality, and work effectively across functional groups.
Independent self-starter with a results orientation, initiative, and an affinity for producing high-quality work that exceeds expectations.
Capacity to juggle multiple priorities effectively within a fast-paced environment.
A creative thinker with critical analysis and problem-solving skills, flexibility, and adaptability.
Expertise in email marketing laws, contact strategies, design, A/B testing, deliverability, segmentation, and analytics.

Nice to Have

Bachelor’s degree in Marketing or a related field.
Experience working with Tableau, R Studio, Adobe Experience Platform/Adobe Analytics, Epsilon, and Attentive.