Boehringer Ingelheim is hiring a Digital Manager to lead the delivery of strategic digital products and solutions that drive success for individual brands, franchises, and the pet business as a whole. You will develop innovative marketing campaigns and tailored strategies to strengthen the portfolio's presence and impact, while enabling digital transformation in marketing and promotion.
What You'll Do
- Identify customer needs and define how digital solutions/products can enhance the value proposition of the product portfolio.
- Craft and execute data-driven marketing strategies to drive awareness, adoption, and customer retention for digital products.
- Create value propositions, messaging frameworks, and marketing assets that resonate with target audiences.
- Align product development with marketing efforts and secure cross-functional stakeholder alignment.
- Deliver performance metrics and continuously optimize strategies to achieve measurable results.
- Establish and manage Customer Advisory Boards to engage key stakeholders, including industry leaders, customers, and internal teams.
- Create and execute Go-to-Market (GTM) plans with cross-functional teams to ensure successful product launches.
What We're Looking For
- Master’s degree in Marketing, Business Administration, Computer Science, or a related field.
- Long-term experience in digital product growth roles, with a proven track record of managing GTM strategies, advisory boards, and cross-functional alignment.
- Strong background in creating marketing strategies, positioning digital products, and driving adoption.
- Extensive experience in developing and executing GTM plans for digital products/initiatives with measurable business results.
- Proficiency in analyzing metrics, interpreting insights, and using data to inform marketing decisions.
- Proven track record managing relationships across diverse teams and stakeholders, with strong influence skills in a matrix environment.
- Exceptional ability to create compelling marketing narratives and communicate effectively to diverse audiences.
Team & Environment
You will collaborate with key commercial stakeholders, digital product management, GSM product management teams, and cross-functional teams (e.g., GCB/GSM).
Boehringer Ingelheim is an equal opportunity employer.
