Penn State is seeking a Digital Content Strategist to join our Office of Strategic Communications. This role aligns effective storytelling with Penn State brand messaging and digital strategy across flagship web platforms. You will share responsibilities for digital content strategy development, content optimization and analysis, and content governance, focusing on high-impact areas involving enrollment management and institutional reputation.

What You'll Do

Develop and implement user-first content strategies aligned with institutional goals
Plan and manage editorial calendars and determine appropriate content types
Create, review, and optimize website content for clarity, SEO, and accessibility
Organize content within a complex information architecture
Analyze performance metrics in collaboration with Strategic Communications’ analytics team
Ensure content reflects brand voice and editorial standards
Work with business partners to clarify messaging for external audiences
Collaborate with technical teams to support accessibility and performance goals
Use web content management systems to update and manage content
Document strategy decisions and content governance practices

What We're Looking For

Bachelor's Degree
3+ years of relevant experience; or an equivalent combination of education and experience
Excellent writing and editing skills, with strong attention to clarity, tone, and grammar
Proven experience writing engaging website and online marketing content
Experience with SEO and content performance tools like Google Analytics
Familiarity with content hierarchies and style guides
Familiarity with navigation, redirects, and site audit tools
Ability to manage multiple projects and collaborate with cross-functional teams
Knowledge of digital accessibility standards and content management systems
Strategic thinking and experience aligning content with business needs

Technical Stack

Google Analytics
Web content management systems

Team & Environment

You will work cross-functionally with user experience, design, marketing, and technical teams in the Office of Strategic Communications, as well as with stakeholders from across the institution.

Benefits & Compensation

Salary range: $61,800.00 - $89,600.00
Comprehensive medical, dental, and vision coverage
Robust retirement plans
Substantial paid time off including holidays, vacation and sick time
Generous 75% tuition discount for employees and eligible spouses and children

Work Mode

This role operates on a hybrid work model.

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.