EvenUp is looking for a Demand Generation Manager to be pivotal in driving our company's growth. You will establish and scale the foundations of our demand generation function, shaping pipeline generation by creating innovative, data-driven campaigns. As part of our mission to close the justice gap using technology and AI, you'll work with a high-impact team backed by top-tier investors.
What You'll Do
- Build and own multi-channel campaign strategies across email, paid, social, web, events, and outbound sequences.
- Analyze digital campaign performance to uncover insights, optimize creative and targeting, and forecast future opportunities to maximize ROI.
- Develop and execute targeted nurture programs that convert leads to opportunities, improving funnel performance at every stage.
- Own reporting and analytics for campaigns, providing granular performance insights and actionable recommendations to leadership.
- Partner with marketing and sales teams to execute initiatives and align strategies with sales goals.
What We're Looking For
- 7+ years of experience in demand generation or campaign management.
- Strong project management skills with ability to manage multiple campaigns simultaneously and meet deadlines.
- Analytical mindset with expertise in tracking performance metrics, analyzing data, and presenting actionable insights.
- Exceptional communication and collaboration skills to work cross-functionally.
- Creative thinking and problem-solving skills for campaign optimization and innovation.
- Familiarity with marketing automation tools (e.g., HubSpot, Sendoso) and CRM systems.
- Experience managing budgets and forecasting campaign needs, including inventory management for physical campaigns.
Nice to Have
- Preferably experience in a B2B SaaS environment.
- Background in working with finance teams for budget alignment and cost management a plus.
- Experience in direct mail programs, including vendor management and testing creative strategies preferred.
Technical Stack
- HubSpot
- Sendoso
- CRM systems
Team & Environment
You will join a high-impact and rapidly growing team within marketing, working closely with cross-functional teams including sales, product marketing, and operations.
Benefits & Compensation
- Choice of medical, dental, and vision insurance plans for you and your family.
- Additional insurance coverage options for life, accident, or critical illness.
- Flexible paid time off, sick leave, short-term and long-term disability.
- 10 US observed holidays, and Canadian statutory holidays by province.
- A home office stipend.
- 401(k) for US-based employees and RRSP for Canada-based employees.
- Paid parental leave.
- A local in-person meet-up program.
Work Mode
This is a hybrid role open to candidates in San Francisco and Toronto.
EvenUp is an equal opportunity employer. We are committed to diversity and inclusion in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
