GoodShip is looking for a Demand Generation Manager to design and execute marketing programs that drive pipeline and revenue growth for our B2B SaaS company. You will lead top-of-funnel strategy and execution, including paid media, SEO/AEO, retargeting, and acquisition channels. This is a strategic and hands-on role reporting to the Head of Marketing.

What You'll Do

Develop and execute a demand generation strategy across paid, owned, and earned channels.
Launch and optimize paid media campaigns (search, social, display, retargeting) to drive qualified leads efficiently.
Design retargeting, nurture, and content syndication programs to re-engage high-intent audiences and convert them.
Launch, measure, and test an ABM pilot focused on high-value prospects, collaborating closely with the Sales team.
Explore and test new acquisition channels and campaign formats to scale lead generation.
Lead SEO and AEO efforts to grow organic traffic, enhance search visibility, and improve inbound conversion quality.
Analyze search and site performance, and optimize site structure and content to improve discoverability and conversion.
Contribute significantly to marketing automation workflows, lead scoring, nurture programs, and dashboards in HubSpot.
Build and maintain landing pages and microsites using Webflow to support campaigns and optimize conversion performance.
Measure and optimize campaign performance across all channels using data-driven insights.
Report on core metrics — pipeline contribution, MQL volume, CAC efficiency, and ROI — and partner with leadership to act on these insights.
Work closely with the team to develop integrated, multi-channel campaigns and ensure alignment to business goals.
Continuously test new strategies, tools, creative approaches, and campaign tactics to optimize lead quality and conversion rates across the funnel.

What We're Looking For

6–8 years of experience in B2B SaaS marketing, responsible for demand generation or growth marketing in a startup or high-growth environment.
Proven success marketing to enterprise-level customers, with measurable pipeline and growth results.
Hands-on experience with HubSpot (automation, workflows, reporting) and Webflow (landing page creation and optimization).
Deep understanding of paid media, SEO/AEO, retargeting, content syndication, acquisition channels, analytics, and attribution.
Analytical, data-driven mindset; comfortable making strategic decisions based on performance metrics.
Excellent project management skills and ability to prioritize and execute quickly in a solo or small-team role.
Excellent communication and presentation skills.