At Candid Health, we're hiring a Demand Generation Manager (ABM) to lead our strategic growth initiatives. Your core mission will be to design, launch, and scale the account-based growth engine targeting our most valuable enterprise prospects. You'll own the end-to-end strategy and execution of personalized, account-centric campaigns to generate pipeline, accelerate opportunities, and deepen engagement.

What You'll Do

Define and operationalize the account-based marketing strategy across 1:1, 1:few, and 1:many motions.
Partner with Sales leadership to align on target account lists, buying groups, and expansion opportunities.
Develop account segmentation frameworks and prioritize accounts based on ICP fit, intent, and revenue potential.
Create highly tailored, multi-channel campaigns for strategic accounts, including personalized content, targeted advertising, sales outreach sequences, and executive events.
Translate Sales insights and account plans into marketing programs that support prospecting, nurture, and deal acceleration.
Own pipeline contribution from ABM and demand programs, including new account engagement, MQL → SQL conversion, and opportunity influence.
Build and track clear KPIs tied to revenue outcomes.
Serve as the marketing counterpart to Sales for enterprise and strategic accounts, collaborating on account plans and campaign sequencing.
Work with Marketing & RevOps to ensure clean data, accurate attribution, and scalable campaign execution across systems.
Define repeatable ABM playbooks, workflows, and best practices.
Select, implement, and optimize ABM and demand gen tools.
Create templates and processes that allow personalization at scale.

What We're Looking For

5-7 years in B2B growth marketing, with deep experience in ABM and demand generation for mid-market or enterprise SaaS.
Proven track record of generating and influencing pipeline through account-centric campaigns.
Experience working closely with Sales on named accounts and complex buying groups.
Hands-on experience with modern ABM and demand gen platforms.
Strong strategic thinker who can also execute with precision.
Excellent collaborator with the ability to influence Sales, RevOps, and leadership.
Data-driven and metrics-oriented; comfortable tying programs to revenue impact.
Exceptional written and verbal communication skills, with a knack for personalization and storytelling.
Highly organized, process-oriented, and comfortable operating in ambiguity.