CrowdStrike is hiring a Delegate Acquisition and Engagement Manager

CrowdStrike is seeking a Delegate Acquisition and Engagement Manager to join the Global Motorsport Partnerships team. This role blends strategic field marketing with experiential motorsport event execution to create experiences for customers and prospects, amplifying sponsorship value while accelerating pipeline and strengthening relationships.

What You'll Do

• Collaborate with the Global Motorsport Partnerships team to define goals, KPIs, and success metrics for delegate acquisition across motorsports events and campaigns.
• Identify target audience and criteria for nominations and delegate acquisition for Executive events and activations in conjunction with Sales and Marketing.
• Manage and execute master delegate acquisition plans aligned with key sales and strategic targets, including pipeline acceleration within cold and strategically important customer accounts.
• Develop and maintain an executive program database through curation of strategic data, working with Sales, Marketing, Operations, and third-party agencies.
• Partner with Sales, Marketing, and Executive teams to align sponsorship activations with strategic business objectives.
• Build strong relationships with regional teams to identify key target accounts for delegate engagement.
• Coordinate across the Global Motorsport Partnerships team, Field Marketing, and Regional Marketing to drive cohesive campaigns.
• Develop and execute a comprehensive delegate acquisition and nominations strategy aligned with sales priorities.
• Define audience criteria, nomination processes, and communication cadences.
• Collaborate with Compliance and Legal teams to ensure efficient delegate approvals and adherence to regulations.
• Support rollout of nomination campaigns and maintain regular touchpoints with regional teams and leadership.
• Support delegate communications and audience engagement strategies.
• Partner with third-party vendors and agencies to ensure seamless end-to-end event execution.
• Track and manage nominations review process in collaboration with the Global Motorsport Partnerships team and delegate management third party agency.
• Coordinate the legal compliance process on behalf of the Global Motorsport Partnerships team, working with the Compliance team to streamline practices.
• Upon delegate registration, verify and confirm attendance, updating systems and stakeholders accordingly and handover to the delegate management team.
• Collate and document customer profile information for sharing with Event hosts.
• Monitor campaign performance and make data-driven amends as required.
• Support roll out of new nominations process.
• Monitor campaign performance metrics in real-time and adjust strategies as needed.
• Deliver regular performance reports on delegate nominations, registration, and engagement.
• Lead weekly update communications and cadence meetings with internal stakeholders.
• Ensure accurate tracking of delegates and campaign ROI via Salesforce (SFDC) and other systems.

What We're Looking For

• 6+ years of experience in field marketing, events, or demand generation.
• Experience preferably in a B2B tech or enterprise environment.
• Proven success in event execution, corporate hospitality, and account-based marketing (ABM).
• Expertise in stakeholder alignment, executive engagement, and programmatic campaign design.
• Strong project management, communication, and interpersonal skills.
• Ability to manage multiple priorities and meet tight deadlines with cross-functional teams.
• Proficient in Salesforce (SFDC), Excel, and reporting tools.

Technical Stack

• Salesforce (SFDC)
• Excel
• Reporting tools

Team & Environment

Part of the Global Motorsport Partnerships team.

Benefits & Compensation

• Remote-friendly and flexible work culture.
• Market leader in compensation and equity awards.
• Comprehensive physical and mental wellness programs.
• Competitive vacation and holidays.
• Paid parental and adoption leaves.
• Professional development opportunities for all employees.
• Employee Networks, geographic neighborhood groups, and volunteer opportunities.
• Vibrant office culture with world class amenities.
• Great Place to Work Certified™ across the globe.

Work Mode

This role is remote.

CrowdStrike is proud to be an equal opportunity employer committed to fostering a culture of belonging and does not discriminate on the basis of race, color, creed, ethnicity, religion, sex, sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law.