The Aptos Foundation is looking for a DeFi GTM Strategist to accelerate adoption and visibility of the Aptos DeFi ecosystem. In this role, you will shape how the next wave of DeFi innovation is brought to market by designing and executing strategies in collaboration with leading protocols building on Aptos.

What You'll Do

Design and execute GTM strategies and campaigns to amplify Aptos-native DeFi projects and partner launches
Own project timelines and cross-functional coordination across internal and external stakeholders, including protocol teams, marketing, and community
Support the pre-launch, launch, and post-launch lifecycle of ecosystem campaigns
Track success metrics and continuously optimize campaign effectiveness based on user feedback and performance data
Work closely with ecosystem, growth, and marketing teams to ensure aligned messaging and distribution
Contribute to broader DeFi ecosystem development efforts and surface insights from the field to inform ecosystem support strategy

What We're Looking For

2–5 years of experience in DeFi, Web3, fintech, or startup environments, ideally with a focus on GTM, marketing, strategy, or ecosystem development
Strong understanding of DeFi products and user behavior
Excellent program and project management skills with the ability to coordinate across many stakeholders
Strategic thinker with strong written communication and a bias toward action
Comfortable in fast-paced, ambiguous environments and excited to work across multiple workstreams
Passionate about growing the next wave of DeFi adoption and innovation

The Aptos Foundation is an equal opportunity employer.