Toronto; Montreal; New York Remote (Global) Employment

Cohere is hiring a Customer Marketing Manager

About the Role

This role is responsible for designing and executing marketing programs that deepen relationships with current customers, encourage continued product usage, and turn satisfied users into advocates through storytelling and strategic outreach.

Responsibilities

  • Develop and manage customer-focused marketing campaigns to increase engagement and retention
  • Collaborate with product teams to highlight new features and drive adoption
  • Create messaging frameworks tailored to different customer segments
  • Plan and execute customer events, both virtual and in-person
  • Identify and showcase customer success stories for promotional use
  • Work with sales to align customer marketing with retention goals
  • Use analytics to measure campaign effectiveness and optimize future efforts
  • Coordinate with customer success teams to identify advocacy opportunities
  • Produce content such as newsletters, case studies, and customer spotlights
  • Manage timelines and deliverables across cross-functional teams
  • Ensure brand consistency across all customer-facing communications
  • Develop onboarding campaigns for newly acquired customers
  • Leverage feedback from customers to inform marketing strategy
  • Build dashboards to track customer engagement metrics
  • Support referral and loyalty programs to boost advocacy
  • Stay updated on industry trends in customer marketing and retention

Compensation

Competitive salary and benefits package

Work Arrangement

Hybrid work model with flexibility based on location

Team

Part of the marketing team focused on customer engagement and growth

About Us

We are a team building advanced AI tools to help organizations integrate language models into their workflows. Our focus is on creating reliable, scalable solutions that empower developers and enterprises.

What You’ll Do

  • Lead customer lifecycle campaigns from concept to execution
  • Partner with customer success to identify and celebrate user milestones
  • Develop content that demonstrates real-world product value
  • Use segmentation to personalize outreach and improve engagement
  • Track customer health signals to time marketing interventions

Available for qualified candidates

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About company
Cohere
Cohere trains and deploys frontier AI models for developers and enterprises building systems for content generation, semantic search, RAG, and agents.
All jobs at Cohere Visit website
Job Details
Department Marketing
Category other
Posted 16 days ago