Responsibilities
- Design, validate, and launch multi-channel campaigns via Email and SMS directly in Oracle Eloqua for educational clients
- Adhere to creative briefs, audience definitions, and content rules provided by the CRM Strategist
- Configure campaign elements such as list imports, segmentation logic, and dynamic content based on program, academic level, or student progress
- Conduct pre-launch quality assurance with seed testing, email client compatibility checks, link verification, and content review
- Uphold a fact-based review process to avoid last-minute subjective edits and prioritize timely delivery over excessive refinement
- Oversee scheduling and dispatch of campaigns, accounting for time zone differences across US student audiences
- Collaborate with the CRM Strategist by applying audience segments sourced from Hightouch and Salesforce stage/disposition data
- Track campaign performance after launch using deliverability tools like Validity to monitor inbox placement
- Promptly report issues such as delivery failures, elevated bounce rates, or sudden increases in unsubscribes
- Keep detailed records of campaign builds, audience criteria, testing outcomes, and deployment logs
- Support performance reporting by gathering execution metrics for Power BI dashboards and CRM optimization efforts
Work Arrangement
Remote
Other
- English proficiency is mandatory
- Position is remote with operations based in Bogota
- Flexible work arrangements are supported
- Reasonable accommodations are available during the hiring process
- Formal degrees are optional; relevant experience is valued equally
