Responsibilities
- Oversee configuration and upkeep of system settings including user access, roles, permissions, contact sources, custom fields, marketing databases, and platform performance tuning.
- Design and manage automated marketing processes such as email sequences, lead nurturing paths, A/B testing frameworks, dynamic content rules, call-to-action placements, and campaign performance tracking.
- Maintain accurate UTM parameters, attribution models, audience segmentation strategies, lead distribution logic, customer lifecycle stage updates, and assist demand generation teams with campaign asset preparation, quality assurance, and testing.
- Partner with content teams to support social media scheduling and workflow automation within the CRM when required.
- Configure and maintain sales pipeline structures, deal phases, required data fields, lead scoring models, outreach sequences, task management systems, and outbound prospecting tools including account-based targeting and LinkedIn Navigator integration.
- Support revenue operations leadership with CRM process execution, data accuracy initiatives, documentation of field mappings and procedures, report creation, dashboard development, sales funnel analysis, and operational metrics reporting.
- Lead the management and resolution of issues related to CRM integrations across the go-to-market technology stack, including customer success platforms, support systems, sales enablement tools, data enrichment services, and middleware like Segment or Zapier, ensuring consistent data flow and automation reliability.
- Deliver training and onboarding sessions for new and existing users on CRM functionality and related business systems.
Work Arrangement
Remote (Worldwide)
