PetLab Co. is hiring a Creator Outreach & Community Coordinator to join our influencer marketing team. This sales-driven, performance-focused role is responsible for executing creator outreach and managing communications to hit clear KPIs. You will execute and improve outreach across TikTok Shop and other platforms, manage high-volume creator communications, and support campaign execution from first touchpoint through performance analysis.
What You'll Do
- Consistently hit outreach and activation KPIs by discovering new creators and executing structured, conversion-focused outreach across email and social DMs.
- Split-test outreach angles and messaging to optimise reply and conversion rates.
- Track and report weekly on creator performance, conversion metrics, and engagement quality.
- Identify and nurture high-potential creators through to activation and long-term collaboration.
- Own and manage all inbound and outbound communications across email, social DMs, and TikTok Shop.
- Ensure timely follow-ups, brief sends, seeding updates, and daily inbox coverage.
- Build and maintain strong, ongoing relationships with creators and ambassadors.
- Coordinate brief distribution, product seeding, and content deliverables using influencer management platforms.
- Provide first-level content feedback aligned with brief requirements and performance expectations.
- Analyse performance data and test results to recommend improvements to outreach strategy, messaging, and workflow.
What We're Looking For
- 1–2 years of experience in creator outreach, influencer marketing, community management, or digital sales roles.
- Proven track record of working toward outreach or activation KPIs and improving results through testing and iteration.
- Excellent written communication skills with a confident, persuasive, and empathetic tone.
- Experience managing high-volume inboxes across email, social DMs, or TikTok Shop.
- Highly organised with experience using CRMs or influencer management platforms.
- Analytical mindset with the ability to interpret outreach performance data and make informed recommendations.
- Passionate about creators, social-first content, and the rapidly evolving DTC landscape.
- Comfortable working in a fast-paced, target-driven environment where speed and results matter.
- Ambitious, self-starting, and excited to make a measurable impact in a high-growth environment.
- Exceptional written communication — clear, persuasive, and empathetic.
- Excellent organisational instincts with the ability to juggle multiple timelines, conversations, and follow-ups.
Team & Environment
You will report directly to Alba, our Influencer Marketing Manager. Our culture is built around curiosity, ownership, and performance. It's a collaborative, fast-paced environment where the best ideas win, we make data-driven decisions, and we share a radical responsibility for innovation-driven growth.
Benefits & Compensation
- Private Health Care through Vitality
- Generous Annual Leave - 28 days + public and bank holidays
- Flexible Working Hours
- Help@Hand – Employee Assistance Programme
- Royal London Pension Scheme with 5% employer contribution
- Enhanced Maternity / Paternity / Adoption Leave
- Nursery Salary Sacrifice Scheme
- Generous Learning and development budget
- Puppy Therapy twice a year
- Free breakfast, fruits and snacks in the office
- Dog-friendly working environment
- Life Assurance of four times basic salary
- Discount Vouchers & Gym Memberships through Sodexo
- Electric Vehicle Scheme
- Give Back Day – An extra day off to volunteer plus a £50 contribution to your chosen charity
- Health Cash Benefit (bronze package)
Work Mode
This is a hybrid role based in London.
Petlab Co is an equal opportunity employer committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability.
