Petra Brands is looking for a Creator & Influencer Specialist to support the growth of our brands through strategic creator partnerships. This role is ideal for someone deeply immersed in creator culture who understands how influencer marketing drives both retail and direct-to-consumer growth.
What You'll Do
- Identify, recruit, and manage TikTok creators and influencers aligned with our products and audience.
- Manage inbound creator requests and maintain an organized pipeline across micro, mid-tier, and large creators.
- Track creator performance including views, engagement, and sales impact.
- Coordinate TikTok creator sampling, seeding programs, and product shipments globally.
- Support paid and organic creator campaigns for retail and DTC initiatives.
- Assist in building and managing Petra Brands’ TikTok Creator Discord community, including onboarding and engagement.
- Support the execution of creator campaigns, coordinating deliverables, timelines, and tracking KPIs.
- Manage product sampling and creator coordination for live events, trade shows, and brand activations.
- Maintain internal systems, tracking creator codes, affiliate performance, and campaign metrics.
What We're Looking For
- 1-2 years of experience in influencer marketing, social media, or creator partnerships.
- Strong understanding of the TikTok creator ecosystem.
- Experience managing product sampling or influencer gifting programs.
- Highly organized with strong project management skills.
- Comfortable communicating with creators and managing relationships.
- Familiarity with social commerce and affiliate marketing.
Team & Environment
You'll work closely with our marketing, social, and sales teams to drive integrated creator strategies.
Work Mode
This is a remote position.
Petra Brands is an equal opportunity employer.
