Remote Recruitment is looking for a Creative Strategist - Digital Advertising to shape engaging, performance-led digital advertising campaigns that combine creative storytelling with data-backed strategy.
What You'll Do
- Conduct customer research and social listening to uncover audience insights.
- Analyse competitor activity and industry trends to inform campaign strategy.
- Develop key messaging frameworks and creative themes for advertising campaigns.
- Identify and implement trending creative formats (e.g., POV ads, 'Us vs. Them', disruptive visuals).
- Write compelling ad copy aligned with strategic messaging.
- Translate analytics (Meta Ads Manager, TikTok, YouTube, etc.) into actionable creative decisions.
- Evaluate existing client content for optimisation opportunities.
- Collaborate closely with Ads Managers to align creative with performance data.
- Present clear reports on campaign outcomes (e.g., CTR, thumbstop rate, CPA) with strategic recommendations.
- Maintain well-organised briefs, naming conventions, and asset libraries.
What We're Looking For
- Minimum 2 years of experience as a Creative Strategist or similar role.
- Strong portfolio showcasing successful digital ad campaigns.
- Expertise in ad performance analysis and iterative creative development.
- Proficiency in social platform dashboards (Meta, TikTok, Google Ads).
- Exceptional communication and presentation skills.
- Must have access to a reliable internet connection and personal laptop.
Nice to Have
- Passion for digital media and staying ahead of social trends.
- Ability to lead and collaborate with designers, editors, and creators.
- Analytical thinker who can isolate variables and iterate quickly.
- Creative problem-solver with an experimental mindset.
- Fluent in transforming brand tone and strategy into performance-ready creatives.
Technical Stack
- Meta Ads Manager
- TikTok
- YouTube
Benefits & Compensation
- Salary: R28 000 - R30 000
Work Mode
This is a global, remote position.
Remote Recruitment is an equal opportunity employer.
