DEPT® is hiring a freelance Senior Creative Strategist with a performance-first mindset. You will build structured roadmaps connecting business goals, media investment, and creative testing, and partner with cross-functional teams to ensure creative work is measurable, scalable, and built to perform.
What You'll Do
- Build and lead creative testing roadmaps aligned to business objectives and media plans.
- Develop and execute structured learning agendas across platforms and funnel stages.
- Translate performance data into clear creative implications and next-step actions.
- Identify performance gaps and proactively recommend new testing angles.
- Ensure creative strategy ladders into measurable KPIs.
- Partner closely with Media and Analytics teams to align on creative testing strategy and various paid media channel needs.
- Ensure creative plans reflect platform nuances across Meta, TikTok, Google, Snap, YouTube, and programmatic.
- Collaborate with project management to scope work, define timelines, and maintain momentum.
- Maintain strong documentation and organization across briefs, trackers, and performance recaps.
- Confidently lead client discussions on creative performance and testing strategy.
- Present performance insights with clarity and authority.
- Guide clients toward informed decisions grounded in data and platform knowledge.
- Educate stakeholders on how creative and media work together to drive results.
- Own and lead conversations, not just contribute to them.
- Write launch briefs and post mortem analysis and present both internally and externally.
- Partner with Creative teams to ensure outputs align to hypotheses and learning goals.
- Apply ongoing performance learnings to continuously refine strategy.
- Maintain rigor in measurement, naming conventions, and test design.
What We're Looking For
- 3+ years of agency experience in creative strategy, performance marketing, or growth strategy.
- Deep understanding of paid media ecosystems including Meta, TikTok, Google, Snap, YouTube, and programmatic.
- Proven experience building and managing creative testing frameworks.
- Strong fluency in performance metrics and how they translate into creative decisions.
- Confidence leading client conversations independently.
- Experience working cross-functionally with Media, Analytics, Creative, and Project Management teams.
- Exceptional organization and attention to detail.
- Proactive mindset with the ability to lead without heavy oversight.
Nice to Have
- A strong point of view on what drives creative performance.
- Clear examples of structured testing that led to measurable growth.
- Ability to balance big-picture strategy with operational rigor.
- Calm, confident client presence.
- A systems-oriented thinker who builds processes that scale.
Technical Stack
- Meta
- TikTok
- Snap
- YouTube
- Programmatic
Team & Environment
Partners closely with cross-functional teams (Media, Analytics, Creative, Project Management).
Benefits & Compensation
- Healthcare, Dental, and Vision coverage.
- 401k plan, plus matching.
- PTO.
- Paid Company Holidays.
- Parental Leave.
DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves.
