Ethos is looking for a Copywriter who thrives on measurable impact. This role is for a conversion-obsessed writer with deep expertise in paid social and direct response advertising, capable of stopping the scroll and communicating value in seconds.
What You'll Do
- Own paid social copy across Meta and all major platforms, with a focus on conversion and performance.
- Lead direct response copy strategy, developing frameworks, value proposition hierarchies, and messaging architectures that drive results.
- Write and iterate on a high volume of ad copy variants, using performance data to inform every creative decision.
- Develop scripts for UGC-style content and influencer briefs that feel native to the platform.
- Contribute to :15 and :30 broadcast/connected TV spots when campaigns require it.
- Partner with internal creative and growth teams to align copy with audience targeting, funnel stage, and channel objectives.
- Review performance dashboards regularly to extract insights, brief new creative, and scale winning concepts.
- Collaborate cross-functionally to maintain a consistent brand voice across all paid channels and consumer touchpoints.
What We're Looking For
- 5-6 years of copywriting experience, with the majority of your portfolio focused on paid social and direct response.
- Deep fluency in DR copywriting principles.
- A portfolio that leads with paid social performance work: scroll-stopping hooks, high-converting ad copy, and UGC/influencer scripts.
- Demonstrated experience writing for short-form video formats across Meta, TikTok, and YouTube.
- Strong analytical instincts and comfort using performance dashboards to translate data into creative action.
- A collaborative, low-ego approach and the ability to thrive in a fast-moving, test-and-learn environment.
- Strong communication and presentation skills, with the ability to sell a creative rationale to growth marketers and business stakeholders.
Nice to Have
- Experience in fintech, SaaS, subscription, or other non-physical product categories is a significant plus.
- TV or long-form video scripting experience.
Benefits & Compensation
- Salary: $127,000 - $223,000
Work Mode
This is a global position.
Ethos is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
