Nacar is looking for a Conversion Rate Optimization (CRO) Lead to spearhead growth for a fast-scaling beauty brand. You will lead the strategy to turn clicks into customers and customers into fans by designing, testing, and optimizing the full-funnel experience on Shopify and PageFly.
What You'll Do
- Design, build, and optimize full-funnel experiences including pre-landers, landing pages, PDPs, cart, and checkout primarily in Shopify and PageFly.
- Launch and analyze A/B and multivariate tests using tools like Optimizely, VWO, or Google Optimize.
- Analyze data from GA4, Shopify analytics, Hotjar/Clarity, and session recordings to uncover insights and prioritize tests.
- Use AI tools to generate HTML/JS snippets for quick builds and decide when to DIY versus loop in developers.
- Write and optimize copy including headlines, product positioning, and micro-copy that drives conversions.
- Own weekly KPI reporting and turn learnings into testable hypotheses.
- Build a CRO playbook to turn wins and failures into scalable SOPs.
What We're Looking For
- 3+ years of CRO experience with DTC or marketplace brands (beauty/wellness a big plus).
- Deep Shopify knowledge including theme editing, Liquid, metafields, and apps.
- PageFly (or similar builder) mastery—able to wireframe, build, QA, and push live.
- Demonstrated ability to boost CVR and AOV.
- Working knowledge of HTML/CSS/JS for speed and autonomy.
- Proficient with analytics tools like GA4, Looker, and ideally SQL basics.
- Clear, punchy communicator who can sell test ideas and kill weak ones with no ego.
Nice to Have
- Experience scaling subscription or replenishment funnels.
- Familiarity with Klaviyo, Postscript, or other post-purchase upsell tools.
- Comfort with AI content/code tools (ChatGPT, Copilot, etc.).
- Understanding of affiliate or influencer funnel reskinning.
Technical Stack
- Shopify, PageFly, Liquid, HTML, CSS, JavaScript
- Analytics & Testing: GA4, Looker, SQL, Optimizely, VWO, Google Optimize
- UX & Insights: Hotjar, Clarity
- Marketing & AI: Klaviyo, Postscript, ChatGPT, Copilot
Work Mode
This role is remote.
