Cologne, Nordrhein-Westfalen, Germany Hybrid Employment

Trusted Shops is hiring a Conversion Analyst (f/m/d)

Responsibilities

  • Build, maintain, and optimize conversion-focused dashboards across business funnels and customer journeys (e.g. payment, cancellation)
  • Ensure data quality, consistency, and clear metric definitions across reports and tools
  • Act as a central point of contact for data-related questions, supporting stakeholders with interpretation and validation
  • Analyze user behavior, segments, funnels, and lifecycle metrics to uncover actionable insights and conversion opportunities
  • Evaluate high-impact experiments (e.g. pricing, conversion, process changes) and ensure valid tracking and interpretation
  • Act as a trusted advisor to Business-, Customer Journey-, and Product teams on data-driven optimization and decision-making
  • Support strategic projects through data integration, cleanup, and model optimization
  • Help reduce data silos by connecting multiple data sources and enabling end-to-end data flows

Requirements

  • 4+ years of experience in Data Analytics, Product Analytics, or Business Intelligence, ideally in SaaS, eCommerce, or B2C
  • Strong SQL skills and solid understanding of data modeling principles
  • Hands-on experience with BI and analytics tools (e.g. Looker, Tableau, Power BI, Metabase, Amplitude)
  • Strong understanding of conversion funnels, lifecycle metrics, and core SaaS KPIs
  • Experience in using AI to optimize workflows
  • Experience collaborating in cross-functional teams
  • Analytical, solution-oriented mindset with strong attention to detail
  • Excellent communication skills – you can translate data into clear, actionable business insights
  • Fluent in English

Nice to Have

  • German is a strong plus

Benefits

  • Hybrid work: Combine flexible remote work with team time in the office
  • Workation: Temporarily work from a destination of your choice within EU, Iceland, Liechtenstein or Norway
  • Permanent contract with Europe's trusted brand
  • 28 vacation days + 2.5 additional days off at Christmas, New Year's Eve and Carnival
  • Buddy programme (an experienced trustee is at your side)
  • Individual training opportunities
  • Events (Team Events, Unit Events, etc.)
  • Health Pass (free online and offline sports, fitness and health courses)

Work Arrangement

Hybrid

Additional Information

  • language requirements: Fluent in English; German is a strong plus
Required Skills
Data AnalyticsProduct Analyticsor Business Intelligenceideally in SaaSeCommerceor B2CBIanalytics toolsusing AI to optimize workflows Data AnalyticsProduct Analyticsor Business Intelligenceideally in SaaSeCommerceor B2CBIanalytics toolsusing AI to optimize workflows
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About company
Trusted Shops

For more than 25 years, Trusted Shops has been strengthening trust in online shopping. With our Trustmark, Buyer Protection and authentic reviews, we help millions of people make confident purchase decisions. More than 32,000 online shops across Europe rely on our trust solutions to build confidence, highlight reputable retailers, and grow sustainably.

Digital commerce continues to change rapidly. Fake shops, manipulated reviews and deceptively realistic online identities are on the rise – not least due to the growing capabilities of artificial intelligence in online retail. This makes it more important than ever to create reliable signals that make genuine quality clearly visible and give consumers peace of mind.

That is why we continuously develop and improve our solutions. Our goal remains clear: to make online shopping safer, more transparent and more trustworthy – for shoppers and online retailers alike. Today, Trusted Shops is one of the leading trust brands in European e‑commerce.

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Job Details
Department Tech
Category data
Posted 2 months ago