Agoda is hiring a Content Strategy & Insights Manager to lead how we use data to tell stories that drive partner engagement and commercial outcomes. This role sits at the intersection of commercial strategy, product marketing, data, and cross-functional collaboration, within a culture where data and technology fuel our curiosity and innovation.
What You'll Do
- Work with senior stakeholders across commercial, product, and regional teams to identify content needs and translate business priorities into content plans.
- Analyze partner performance, market, and competitive data to develop the insights and narratives that shape the team's content output.
- Define what story we tell, to which partners, through which channels and why it matters commercially.
- Translate partner and market insights into product marketing narratives that drive adoption and engagement across partner segments.
- Design and run tests to validate content effectiveness, measure results against commercial outcomes, and iterate strategy accordingly.
- Partner with GenAI engineering and analytics teams on AI-powered content products — owning delivery end-to-end from scoping through launch and iteration.
- Identify and implement AI-assisted workflows across the content lifecycle from research, drafting, personalization, and distribution.
- Evaluate and integrate marketing operations to improve team efficiency and output quality.
- Lead quarterly content planning — scoping initiatives with senior stakeholders, prioritizing requests, allocating team resources, and managing cross-functional dependencies.
- Act as a key point of contact between the content team and commercial, analytics, product, and engineering functions.
- Manage complex multi-team initiatives where content delivery depends on analytics, product, or engineering inputs shipping on time — tracking milestones, flagging risks, and driving accountability across workstreams.
What We're Looking For
- Bachelor's degree in a relevant field.
- 4–8 years of relevant experience in a strategy consulting firm, product marketing, marketing strategy, or commercial/business analytics role at a tech or platform company.
- Strong analytical and problem-solving skills — comfortable working with data, extracting insights, and building a narrative around them.
Benefits & Compensation
- Generous relocation package to ensure a smooth transition to living and working in Bangkok.
Work Mode
This is a local role based in Bangkok, Thailand.
