Nacar is hiring a Content Strategist to lead the development of content strategy for Consumer Packaged Goods (CPG) brands, with a primary focus on food and beverage. You will be responsible for creating comprehensive content frameworks, defining storytelling angles, crafting campaign messaging, and producing multi-channel content designed to build brand awareness, trust, and conversion across digital platforms.

What You'll Do

Develop and lead end-to-end content strategy ensuring consistency across website, social media, email, ads, and product storytelling.
Create content frameworks tailored to CPG food & beverage consumers focusing on education, benefits, credibility, and conversion.
Collaborate with creative and marketing teams to develop campaign concepts, scripts, landing page messaging, and brand narratives.
Conduct content audits and competitive analyses to identify gaps, opportunities, and unique positioning angles.
Build editorial calendars and structured content pipelines for product launches, seasonal campaigns, and cross-channel initiatives.
Optimize content for SEO, engagement, and conversion while ensuring alignment with brand tone and voice.
Provide creative direction for photo/video shoots and influencer/UGC storytelling relevant to CPG audiences.
Use data and performance insights to refine messaging, improve content effectiveness, and drive audience growth.
Partner with CRO, media buying, and retention teams to ensure messaging is optimized throughout the full funnel.

What We're Looking For

4–6+ years of content strategy experience with a strong focus on CPG brands—food & beverage required.
Proven ability to build content systems that drive brand awareness, engagement, and digital conversions.
Strong understanding of CPG consumer psychology, benefit-driven messaging, and value props that influence purchase decisions.
Exceptional writing, editing, and creative direction skills with a sharp eye for storytelling.
Experience working cross-functionally with designers, media buyers, creators, and product teams.
Familiarity with SEO best practices, content performance analytics, and digital editorial planning.
Ability to translate insights into creative concepts and actionable content frameworks.

Nice to Have

Experience in e-commerce, DTC, or content-driven CPG growth.
Experience with Shopify, CMS platforms, and onsite content optimization.
Knowledge of UGC, influencer collaboration, and paid social content requirements.