Marco is seeking a Content Manager to lead our content strategy for a commercial drone/UAV solutions company. In this role, you will treat content as a revenue-driving system responsible for conversions, pipeline, post-sale adoption, and brand authority across the entire customer lifecycle.
What You'll Do
- Own conversion rate optimization for all content assets, analyzing performance and iterating to improve funnel progression.
- Build and manage the company-wide content production calendar, coordinating writers, designers, videographers, and external partners.
- Lead content distribution strategy across owned, earned, and paid channels to maximize reach and engagement.
- Oversee email marketing programs, including nurture sequences, newsletters, and post-sale campaigns.
- Define and evolve brand positioning through messaging guidelines, tone of voice, and visual identity.
- Drive keyword optimization across all content, collaborating with SEO to improve organic search rankings.
- Develop pre-sale content to generate leads and educate prospects, and post-sale content to drive adoption and advocacy.
- Track organic conversions from content efforts, attributing revenue impact and optimizing for ROI.
- Manage content analytics and reporting, delivering monthly dashboards on traffic, engagement, conversions, and revenue.
- Identify opportunities for AI-assisted content creation, personalization, and automation to scale production.
What We're Looking For
- 3-5 years of relevant experience in content marketing, digital media, or journalism.
- Experience creating content in the drone/UAS industry or for education-focused audiences.
- Proficiency in content management systems like Shopify or WordPress, project management tools like Asana, and analytics platforms like Google Analytics.
- Strong leadership, communication, and organizational skills to manage teams and cross-functional projects in a fast-paced environment.
Nice to Have
- Bachelor’s degree in Marketing, Communications, or a related field.
Technical Stack
- Shopify
- WordPress
- Asana
- Google Analytics
Benefits & Compensation
- Compensation: $2,400-$3,000/month USD
- Supportive leadership team and growth-oriented culture
Work Mode
This is a remote position open to candidates in the U.S. / North America. We believe the future of work is borderless and that exceptional people come from anywhere.
Marco is an equal opportunity employer.
