Tidio seeks a Content & Demand Generation Manager to lead Lyro’s content-driven marketing for the US market. You’ll build the entire content engine from scratch and own the area end-to-end, directly impacting pipeline and revenue as Lyro grows into a standalone brand.
What You'll Do
- Own Lyro’s content engine by creating high-quality blog posts, landing pages, guides, case studies, and sales narratives for mid-market and enterprise customer service organizations.
- Run webinars and virtual events, generating topics, recruiting speakers, managing logistics, and repurposing materials into content assets.
- Develop campaign concepts and craft messaging/content series that resonate with enterprise pain points and buying committees.
- Support go-to-market execution by partnering with paid marketing, SEO, and product marketing to align messaging, content, and positioning.
- Build credibility through customer stories by conducting interviews and creating testimonials and case studies.
- Project manage delivery by planning timelines, coordinating stakeholders, and ensuring content and programs ship on time and with quality.
- Measure, learn, and iterate by defining lightweight success metrics and improving content and programs based on performance.
What We're Looking For
- At least 3 years of experience in a similar scope, in B2B marketing (SaaS or tech environment preferred), ideally in roles with high ownership or early-stage initiatives.
- Excellent writing and editing skills, with strong judgment when creating content for technical products.
- Comfort hosting webinars, conducting interviews, and appearing on camera when needed.
- High ownership and autonomy, able to turn ambiguous goals into executed programs and build new initiatives from the ground up.
- Strong project management skills, including planning, coordination, and follow-through.
- Analytical mindset, comfortable working with metrics and using data to improve content and campaigns.
- Ability to collaborate effectively with cross-functional teams in a fast-moving and experimental environment.
- Fluency in English that enables compelling copy for native-level audiences (bilingual, native, or C2-level language skills preferred).
Nice to Have
- Experience in marketing to mid-market/enterprise buyers or working with multi-stakeholder messaging.
- Background in customer service, CX, help desk, or AI-related products.
Technical Stack
- SEO & Analytics: Ahrefs, Google Search Console, Microsoft Clarity
- Outreach & Sales Enablement: SmartLead, MixMax
- Productivity: G-Suite (Gmail, Google Sheets, Docs, Slides, Meets), Slack, Notion
- AI Tools: LLMs (ChatGPT, Claude, Gemini), internal tools and AI agents
- Content & CMS: WordPress, Profound
- Social & Platforms: LinkedIn
- Finance: Cledara, Spendesk
- Testing: Wynter
Team & Environment
You’ll report to Tidio’s Head of Growth within a company of over 150 people.
Benefits & Compensation
- Compensation: 13,000 - 17,000 PLN / 3086 - 4000 EUR monthly under a B2B contract (self-employed) or an equivalent under a contract of employment.
- Remote work model with flexible hours.
- Possibility to work from offices in Szczecin/Warsaw or access to coworking spaces.
- 26 days off guaranteed per year.
- Company-supported courses and conferences for development.
- Individual work tools (MacBook Pro, Dell screen, JBL headphones) tailored to your needs.
- Sport & wellness benefit and private medical care with no extra charge.
- Mental well-being program with individual therapy sessions.
- Free access to a popular e-book/audiobook service.
- Regular social events including company-wide offsites.
Work Mode
This is a remote position open to candidates in Poland and Europe.
Tidio is an equal opportunity employer.
