The Product Marketing Lead will own go-to-market execution for Insightful's Work Intelligence product in the US and globally, reporting to the VP of Marketing. This hands-on role drives competitive positioning, sales enablement, product-led growth messaging, and cross-functional GTM campaigns to support Series A-to-B growth.
What You'll Do
- Develop compelling positioning for Insightful’s Work Intelligence platform with a focus on product, operations, HR and IT leaders.
- Run aggressive competitive teardowns and build the playbooks to win in the workforce management and HCM categories.
- Own the messaging for our PLG funnel, from Storylane-driven interactive demos to viral content campaigns and automated onboarding sequences.
- Create high-leverage collateral for the sales and marketing teams including client-facing technical product briefs, strategic business decision making guidance, and Analyst-facing roadmaps.
- Contribute to Analyst Relations across 5-7 key analyst relationships.
- Execute the platform’s modular pricing strategy as we evolve our product and launch new offerings and translate packaging strategy into clear, intuitive customer-facing assets.
- Execute GTM plays for new product launches, product updates, and market expansions to maximize adoption and revenue.
- Partner with Marketing, Sales, Product, Engineering, and Customer Success teams to ensure alignment between messaging and product-market fit priorities.
- Analyze the effectiveness of marketing initiatives and iterate to improve performance and ROI.
What We're Looking For
- 7+ years of experience in SaaS or B2B product marketing, preferably with a focus on workforce, HR tech, or business intelligence industries.
- Chasm-Crossing Mindset: you understand how to lead the shift from selling to early adopters to dominating the early majority.
- Proven ability to translate complex technical concepts into clear, compelling messaging for diverse audiences.
- Demonstrated success supporting a high-performing salesforce with product marketing enablement.
- Strong understanding of human resources, workforce analytics, productivity solutions, and related fields will be imperative.
- Exceptional communication and storytelling skills, both written and verbal. Meticulous and detail-oriented, but deadline-driven.
- Analytical mindset with a results-driven approach to marketing and curiosity about business results and impact.
- This is a hands-on role requiring exceptional organization and cross-functional collaboration across marketing, sales, product, success and service teams.
- Fluency with Hubspot, ProductBoard, Notion, Pendo, and Storylane is essential.
- Strong working knowledge of project management tools including Notion and JIRA for documentation is a must.
- Proficient use of various LLM-based artificial intelligence applications is required.
Technical Stack
- Hubspot
- ProductBoard
- Notion
- Pendo
- Storylane
- JIRA
- LLM-based artificial intelligence applications
Team & Environment
- Reports to the VP of Marketing
Work Mode
Global role with flexible work arrangements.
