About the Role
Lead marketing initiatives tailored to the Indian consumer market, aligning product messaging with local needs and driving engagement through targeted campaigns.
Responsibilities
- Develop and execute marketing strategies for consumer products in India
- Conduct market research to understand local customer behavior and preferences
- Collaborate with product teams to shape go-to-market plans
- Manage end-to-end campaign delivery across digital and traditional channels
- Analyze campaign performance using key metrics and adjust tactics accordingly
- Build relationships with regional partners and influencers
- Translate global brand messaging for local cultural relevance
- Work closely with creative teams to produce localized content
- Optimize marketing spend for maximum return on investment
- Monitor competitive landscape and identify opportunities
- Drive customer acquisition and retention through targeted promotions
- Ensure brand consistency across all consumer touchpoints
- Present marketing insights and results to leadership
- Support product launches with region-specific marketing assets
- Leverage data analytics to inform decision-making
- Coordinate with customer support to improve user experience
- Stay current with digital marketing trends in the Indian market
- Manage agency partners for media planning and creative execution
- Develop calendar-based marketing plans aligned with key events
- Advocate for customer needs within internal teams
- Ensure compliance with local advertising regulations
- Foster cross-functional alignment between sales and marketing
- Use A/B testing to refine messaging and creative elements
- Contribute to long-term brand strategy for the region
- Measure brand health through surveys and market feedback
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid
Team
Part of the global marketing team with regional focus on India
About the Team
This role is part of a growing marketing division focused on expanding consumer reach in emerging markets, with an initial emphasis on India. The team values innovation, data fluency, and cultural insight.
What We Value
We prioritize initiative, clear communication, and the ability to translate market insights into actionable strategies. Candidates should demonstrate empathy for users and a passion for technology adoption.
Not available
