JTI is looking for a Consumer Activation Manager to develop and execute brand activation strategies across assigned Global Travel Retail markets. You will drive product launches, brand campaigns, and merchandising solutions, while managing the marketing activation calendar and budget. At JTI we celebrate differences, and everyone truly belongs, with 83% of our 46,000 global employees feeling happy working here.

What You'll Do

Lead marketing strategy development for assigned markets in partnership with Sales, aligned with GTR directions and global trends.
Lead the planning and implementation of brand equity building initiatives.
Develop impactful merchandising solutions and POSM based on GTR Equity guidelines.
Deliver consumer-centric brand activations for new launches, Limited Edition Packaging, and brand rejuvenations.
Maintain a clear, up-to-date marketing activation calendar with regular status updates.
Continuously evaluate marketing programs to optimize campaign efficiency.
Deliver brand communication training to RSC when required.
Work with Sales, the Program Development Manager, and Global Indirect Procurement to select suitable and cost-efficient agencies.
Develop and manage the marketing budget for assigned markets to ensure timely delivery of plans.
Deliver aligned Annual Plans and quarterly revisions with clear variance explanations.
Ensure marketing investment efficiency and ROI through prioritized resource allocation by location.
Maintain full accuracy and compliance with internal Policies & Procedures.