Pavago is hiring a Cold Email Lead Generation Specialist - B2B Campaigns (Remote)

The Cold Email Lead Generation Specialist will drive measurable pipeline growth through strategic B2B outbound email campaigns at Pavago. This full-time remote role owns the entire cold email process—from prospect research and campaign execution to deliverability management and handoff of qualified leads to sales teams—ensuring compliance and high performance.

What You'll Do

• Build targeted prospect lists using ZoomInfo, Apollo, LinkedIn Sales Navigator, and lead databases
• Research and segment contacts by persona, industry, geography, and ideal customer profiles
• Write compelling email copy with personalized subject lines and value-driven messaging
• Launch multi-step email sequences (4-8 touchpoints) optimized for engagement and conversion
• Manage email deliverability through domain warming, IP management, and compliance monitoring
• A/B test subject lines, templates, send times, and CTAs to improve campaign performance
• Track and analyze metrics: open rates, click rates, reply rates, and positive responses
• Monitor campaign health with bounce rates, spam flags, and sender reputation tracking
• Qualify incoming leads and route warm prospects to sales teams with detailed CRM notes
• Ensure all campaigns comply with CAN-SPAM, GDPR, and CCPA regulations

What We're Looking For

• 1-2 years experience in outbound lead generation, SDR, or email marketing campaigns
• Hands-on experience with cold email tools (Apollo, Lemlist, Instantly, Woodpecker, or similar)
• Strong copywriting skills focused on persuasive sales outreach and conversion optimization
• Proficiency with Excel/Google Sheets for list management and data organization
• Experience managing email deliverability, warming domains, and maintaining sender reputation
• Knowledge of compliance frameworks (GDPR, CAN-SPAM, CCPA) and best practices
• Analytical mindset with ability to track performance metrics and optimize based on data
• Experience with CRM platforms (Salesforce, HubSpot, Zoho) and lead qualification processes
• Strong attention to detail and ability to maintain accurate records and campaign documentation

Nice to Have

• Technical familiarity with DNS records, SPF/DKIM/DMARC setup

Technical Stack

• ZoomInfo
• Apollo
• LinkedIn Sales Navigator
• Lemlist
• Instantly
• Woodpecker
• Salesforce
• HubSpot
• Zoho
• Excel
• Google Sheets

Benefits & Compensation

• Own the complete cold email lead generation function with measurable impact on pipeline
• Work with cutting-edge outbound marketing tools and automation platforms
• Direct collaboration with sales teams and visibility into revenue generation
• Remote flexibility with U.S. business hour alignment and established processes
• Clear performance metrics and opportunity to scale successful campaign strategies

Work Mode

Remote with alignment to U.S. business hours; open to candidates in Pakistan.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.