GE HealthCare seeks a Chief Marketing & Strategy Officer (CMSO)– Ultrasound International to lead profitable growth for the Ultrasound portfolio across all International zones. This role is pivotal within the Ultrasound leadership team, requiring strategic vision and the ability to solve multi-dimensional problems in a global context.

What You'll Do

Coordinate Ultrasound strategic planning processes, including long-term planning, budget review, market forecasting, and worldwide product planning.
Drive and monitor execution of the marketing plan, ensuring activation of strategic actions on an International level and within the Zones.
Identify short and long-term market, clinical, customer, and competitive trends to inform marketing strategy.
Support long-term strategy development and align Go-To-Market strategies, providing guidance to Value Delivery.
Foster the use of analytics for informed decisions and ensure deep understanding of market sizing, drivers, and forecasts.
Define the Ultrasound integrated marketing plan, including new product introduction, KOL engagement, marketing campaigns, events, and clinical education.
Ensure allocation of marketing budget according to best Return on Investment and monitor adherence.
Own market estimates and serve as the primary point of contact with the Global Ultrasound organization.
Work with the Ultrasound International MarCom Team to adapt and localize content for market-specific customers to grow the funnel.
Drive Marketing funnel management for greater Market Visibility and Business Opportunities.
Drive the International Lead Management Process to capture, score, and nurture leads and opportunities.
Work with the Digital Marketing Performance Manager to accelerate omnichannel deployment across all Zones.
Contribute to and support driving Ultrasound operating mechanisms to manage financial and operational KPIs.
Collaborate with Global and International marketing teams to develop value propositions and equip the commercial team with collaterals.
Collaborate with sales teams on Demand Generation to drive Sales growth, particularly in Digital Channels.
Define content, agenda, and event management for International Ultrasound commercial new hire onboarding trainings, held twice per year.
Represent Ultrasound Marketing in global cross-regional initiatives.
Act as a lean advocate, supporting the organization in enhancing the use of lean methodology.

What We're Looking For

Bachelor’s Degree in Marketing, Business Administration, Engineering, or equivalent.
15+ years of experience in business management, sales, marketing, or Healthcare product/industry acumen.
5+ years of successful senior-level sales management and general management experience.
Strong analytical rigor and process skills as well as business acumen: financial, organizational, compliance, negotiation, problem solving and influencing skills.
Significant leadership experience in leading direct and indirect teams.
Proven ability to collaborate, motivate, and work well with diverse, cross-functional teams and to influence and drive change in an International matrix organization.
Demonstrated ability to drive a business within the context and in partnership within a larger organization.
Problem solver, self-starter, able to deliver high quality products also with tight deadlines.
Demonstrated tendency to challenge the status quo and drive constant improvement.
Lean mindset; demonstrated ability to drive & execute results through rigorous operating mechanisms in a GE environment.
Proven strategic vision and ability to think globally and innovatively about the business and portfolio.
Customer-centric mindset, able to translate customer issues/needs into profitable business solutions.
Excellent oral and written communications skill.
Fluent in English.

Team & Environment

This is a pivotal role within the Ultrasound leadership team and the International Marketing & Strategy leadership team. You will report to the GM Ultrasound International, with a dotted line to the International Chief Strategy & Marketing Officer.