Reporting to the CEO, the Chief Marketing Officer will lead Coin Factory’s global marketing strategy, overseeing brand development, community engagement, and demand generation. You will shape the narrative for our token portfolio and services, targeting crypto enthusiasts, gamers, and institutional investors, while collaborating with sales to accelerate revenue growth.
What You'll Do
- Develop and execute a global marketing strategy to position Coin Factory as the leader in tokenization, DeFi, and GMaaS.
- Oversee branding, digital campaigns, and content creation across platforms like X, Discord, and crypto media.
- Drive community engagement through events, AMAs, and gamified campaigns for tokens.
- Lead demand generation initiatives, partnering with sales to target enterprises, gaming studios, and high-net-worth investors.
- Build and manage a high-performing marketing team, fostering creativity and data-driven decision-making.
- Utilize analytics tools to measure campaign performance and optimize ROI.
- Ensure marketing strategies comply with global crypto regulations and align with industry trends.
What We're Looking For
- 10+ years of marketing leadership experience.
- 3+ years in cryptocurrency, blockchain, or fintech.
- Proven track record of building global brands and driving $10M+ in revenue through marketing initiatives.
- Deep understanding of crypto markets, tokenomics, and gaming ecosystems.
- Experience leading digital marketing, community management, and PR in fast-paced, tech-driven environments.
- Strong network with crypto media, gaming influencers, or financial sector stakeholders.
- Exceptional strategic, creative, and analytical skills; proficiency with marketing tech stacks.
- Bachelor’s degree in Marketing, Business, or related field.
Nice to Have
- MBA or relevant certifications.
Technical Stack
- Google Analytics
- HubSpot
Team & Environment
You will report directly to the CEO.
Benefits & Compensation
- Competitive package including a base salary of USD150k+, performance bonuses, and equity options.
- Comprehensive benefits, including health coverage and professional development support.
- Collaborate with a passionate, global team revolutionizing finance and gaming.
Work Mode
This role offers a hybrid work mode, with the option for flexible remote work or to join our dynamic team in Zug, Switzerland.
Coin Factory is an equal opportunity employer. We value diversity and are committed to fostering an inclusive workplace.
