Perfetti Van Melle is hiring a Category Insights Manager

Perfetti Van Melle is hiring a Category Insights Manager for the Walmart & Sam’s Club account. This pivotal role shapes category growth and drives strategic partnerships by leveraging advanced analytics and shopper insights. You will convert complex data into actionable strategies to ensure both total confectionery aisle performance and Perfetti Van Melle's portfolio success.

What You'll Do

• Serve as the primary category expert for Walmart and Sam’s Club across all confectionery segments.
• Build and deliver category growth strategies aligned with retailer objectives and internal business priorities.
• Develop annual and long-range category plans, identifying whitespace opportunities, innovation priorities, and shelf optimization needs.
• Define success metrics and KPIs for category initiatives to ensure accountability and continuous improvement.
• Leverage Walmart Scintilla and Sam’s Madrid to analyze trends, shopper behavior, switching patterns, leakage, and incremental growth opportunities.
• Translate complex data into clear, compelling narratives that influence buyers, senior leadership, and internal stakeholders.
• Identify growth drivers, competitive threats, assortment gaps, and pricing and promotion opportunities.
• Utilize predictive modeling and emerging analytics tools to anticipate future trends and shopper shifts.
• Deliver data-driven assortment, space, and flow recommendations using Scintilla, Circana, and other analytic tools.
• Provide strategic guidance on shelf layout, pack architecture, new item placement, and category navigation.
• Partner with Walmart and Sam’s buyers to influence modular resets, seasonal strategies, and space allocation decisions.
• Work closely with Sales and Marketing teams to develop and execute key growth initiatives, including Joint Business Planning (JBP), line reviews, and innovation sell-in.
• Ensure category insights are embedded into customer selling stories, marketing plans, and execution strategies.
• Support top-to-top meetings and senior-level customer engagements with insight-led recommendations.
• Collaborate on digital activation strategies to enhance omnichannel presence.
• Collaborate with Sales, Shopper Marketing, Brand, Supply Chain, Operations, Finance, and Insights teams to align category strategies across the organization.
• Partner with analytics teams to refine models and create custom analyses tailored to customer needs.
• Manage weekly, monthly, and quarterly reporting to track KPIs for both PVM and the total category.
• Lead post-event, post-promotion, and post-modular analyses to improve future strategies and execution.
• Develop dashboards and visualization tools to simplify performance tracking for stakeholders.

What We're Looking For

• Bachelor’s degree in Business, Marketing, Analytics, or a related field.
• 7+ years of experience in Category Management, Shopper Insights, or Sales Strategy within CPG.
• Extensive working knowledge of Walmart Scintilla and Sam’s Madrid.
• Strong experience with syndicated data sources such as Circana and/or Nielsen.
• Proficiency in Excel, PowerPoint, and data visualization tools (Power BI, Tableau, etc.).
• Exceptional communication, presentation, and relationship-building skills.
• Proven ability to influence retailer decisions through data-driven insights.

Nice to Have

• Direct experience working on the Walmart and/or Sam’s Club account.
• Experience in confectionery or snack categories.
• Category Management certification (CMA) or similar credentials.
• Experience with digital activation and omnichannel strategies.

Technical Stack

• Walmart Scintilla
• Sam’s Madrid
• Circana
• Nielsen
• Excel
• PowerPoint
• Power BI
• Tableau

Team & Environment

You will work hand-in-hand with Sales and Marketing, and collaborate cross-functionally with Sales, Shopper Marketing, Brand, Supply Chain, Operations, Finance, and Insights teams.

Benefits & Compensation

• PTO package including vacation, wellness, personal, and pay it forward time off.
• 13 paid holidays.
• 401k with Company Match up to 8%.
• Annual Bonus potential and merit-based increases.
• Comprehensive Health Insurance.
• Annual well-being subsidy.
• 20 weeks Maternity & 12 weeks Paternity leave options.
• Sam's Club or Costco annual membership reimbursement.
• Tuition-Free College Program or Free Continued Education (BA, Masters, etc.).
• Modest monthly candy allotment (Airheads, Airheads Xtremes, and Mentos).

Work Mode

This is a remote position.

Perfetti Van Melle, USA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other applicable statutorily protected group status under local, state, or federal law.