Responsibilities
- Serve as the primary category expert for Walmart and Sam’s Club across all confectionery segments.
- Build and deliver category growth strategies that align with Walmart/Sam’s objectives and PVM business priorities.
- Develop annual and long-range category plans, identifying whitespace opportunities, innovation priorities, and shelf optimization needs.
- Define success metrics and KPIs for category initiatives to ensure accountability and continuous improvement.
- Leverage Walmart Scintilla and Sam’s Madrid to analyze trends, shopper behavior, switching patterns, leakage, and incremental growth opportunities.
- Translate complex data into clear, compelling narratives that influence Walmart and Sam’s buyers, senior leadership, and internal stakeholders.
- Identify growth drivers, competitive threats, assortment gaps, and pricing and promotion opportunities.
- Utilize predictive modeling and emerging analytics tools to anticipate future trends and shopper shifts.
- Deliver data-driven assortment, space, and flow recommendations using Scintilla, Circana, and other analytic tools.
- Provide strategic guidance on shelf layout, pack architecture, new item placement, and category navigation.
- Partner with Walmart and Sam’s buyers to influence modular resets, seasonal strategies, and space allocation decisions.
- Ensure recommendations are aligned with shopper navigation principles and drive incremental sales.
- Work closely with Sales and Marketing teams to develop and execute key growth initiatives with Walmart and Sam’s Club, including: Joint Business Planning (JBP); Line reviews and innovation sell-in; Pricing and promotional strategy; Shopper marketing and activation programs
- Ensure category insights are embedded into customer selling stories, marketing plans, and execution strategies.
- Support top-to-top meetings and senior-level customer engagements with insight-led recommendations.
- Collaborate on digital activation strategies to enhance omnichannel presence.
- Collaborate with Sales, Shopper Marketing, Brand, Supply Chain, Operations, Finance, and Insights teams to align category strategies across the organization.
- Partner with analytics teams to refine models and create custom analyses tailored to customer needs.
- Act as a thought leader internally, sharing best practices and emerging trends to elevate organizational capability.
- Manage weekly, monthly, and quarterly reporting to track KPIs for both PVM and the total category.
- Communicate shifts in category performance and shopper behavior to internal and external partners.
- Lead post-event, post-promotion, and post-modular analyses to improve future strategies and execution.
- Develop dashboards and visualization tools to simplify performance tracking for stakeholders.
Requirements
- Bachelor’s degree in Business, Marketing, Analytics, or related field
- 2–4 years of experience in Category Management, Sales Analytics, or Consumer Insights
- Strong analytical skills with the ability to translate data into business insights and recommendations
- Proficiency in Excel and PowerPoint
- Strong communication and presentation skills with the ability to influence stakeholders
- Demonstrated ability to build relationships and collaborate across cross-functional teams
- Solid understanding of retail dynamics, category management principles, and business drivers
Nice to Have
- Experience working with syndicated retail data platforms (e.g., Circana/Nielsen) preferred
Benefits
- PTO package including vacation, wellness, personal, and pay it forward time off
- 13 paid holidays
- 401k with Company Match up to 8%, ranking in the top 1% of the country
- Annual Bonus potential and merit-based increases
- Comprehensive Health Insurance
- Annual well-being subsidy
- 20 weeks Maternity & 12 weeks Paternity leave options
- Sam's Club or Costco annual membership reimbursement
- Tuition-Free College Program or Free Continued Education (BA, Masters, etc.)
- Modest monthly candy allotment (Airheads, Airheads Xtremes, and Mentos)
Additional Information
- Perfetti Van Melle, USA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other applicable statutorily protected group status under local, state, or federal law.
