The Casual Games Product Expert will play a key role in shaping the future of casual game projects at Tencent Games. Working within the global Game Research Center, you'll deliver strategic insights, evaluate product performance, and support teams across the development lifecycle—from prototype to soft launch.
What You'll Do
- Track global casual game market dynamics, genre evolution, design trends, and growth patterns.
- Conduct systematic analysis of top-performing titles to distill critical design elements and success factors.
- Deliver high-quality industry summaries and strategic insights for senior leadership and project teams.
- Provide product strategy recommendations for priority casual game projects, including core gameplay structure, content pacing, long-term retention, and monetization direction.
- Support key reviews across prototype, MVP, and soft-launch stages with actionable improvement guidance.
- Help teams identify product risks, opportunities, and potential areas for meaningful uplift.
- Build structured evaluation systems for the casual genre, including category frameworks, experience assessment standards, and content planning models.
- Translate leading teams’ development processes, iteration approaches, and best practices into reusable internal assets.
- Strengthen internal capability through training sessions, workshops, and knowledge-sharing initiatives.
- Work closely with project teams, monetization, and growth functions across domestic and international studios.
- Provide strategic viewpoints on category opportunities, market windows, and potential investment directions.
- Support major decision-making moments by offering clear product perspectives that help align teams.
What We're Looking For
- 5+ years of experience in casual game product design or related roles.
- Hands-on involvement in top-performing casual titles within leading markets (e.g., Türkiye), with ownership in product design, systems planning, or core gameplay.
- Strong understanding of Match, Puzzle, Merge, Hybrid Casual, and related genres.
- Strong analytical and product evaluation skills; able to break down the core logic behind successful products.
- Knowledge of growth strategies, content pacing, and long-term retention structures under IAP / IAA models.
- Ability to convert experience into structured methodologies and effectively pass them on to teams.
- Excellent communication skills, capable of clearly articulating product perspectives to stakeholders.
- Sharp logic and judgment, able to provide professional recommendations under uncertainty.
- Ability to conduct professional communication in English.
Nice to Have
- Cross-cultural collaboration experience is a plus.
Team & Environment
Part of the Game Research Center (GRC), a global research facility focused on game industry study, analysis, design research, and data analysis to support game development.
Benefits & Compensation
- Equal Employment Opportunity: Tencent fosters an environment where diverse voices fuel innovation and every employee feels supported and inspired.
- Opportunity to work with a leading global platform for game development, operations, and publishing.
- Access to a global knowledge tank and collaboration with international studios.
- Involvement in high-impact projects with popular global titles such as Honor of Kings, PUBG MOBILE, and League of Legends.
- Participation in training sessions, workshops, and knowledge-sharing initiatives to strengthen internal capability.
Work Mode
Flexible base location; open to relocation or long-term collaboration with overseas teams. Open to discussing the most suitable base location depending on the candidate’s background and team alignment.
As an equal opportunity employer, Tencent firmly believes that diverse voices fuel innovation and allow us to better serve users and the community. We foster an environment where every employee feels supported and inspired to achieve individual and common goals.
