Orthodontic Partners is looking for a Regional Practice Marketing Manager to drive practice growth across a portfolio of locations. Reporting to the Director, Marketing, you will play a key role in implementing strategic marketing initiatives that support our mission of building a better orthodontic partnership model.
What You'll Do
- Serve as the primary point of contact between the marketing team, regional leaders, and individual practices.
- Partner with regional leaders to execute plans that drive new patient growth, referrals, and overall production.
- Lead marketing onboarding for new practices, including training on key marketing playbooks and new product implementation.
- Own structured onboarding processes for Marketing Coordinators and Practice Managers, providing hands-on training and direct support.
- Manage key marketing projects such as rebrands, new associate onboarding, de novo openings, location closures, website updates, and SEO projects.
- Coach Marketing Coordinators to strengthen referral outreach and drive new patient growth.
- Build and execute practice campaign strategies to grow referrals, new patients, production, and patient lifetime value.
- Share regular performance updates with practices, identifying opportunities to improve digital and referral marketing results.
- Lead quarterly Marketing Forums for coordinator development and alignment on key playbooks.
- Coordinate pilots of new marketing tactics, providing reporting and documenting best practices.
- Coordinate and execute marketing campaigns, including creative development, platform setup, approvals, budgets, and reporting.
- Conduct market pricing analyses as needed.
- Produce or coordinate creative content such as press releases, website content, landing pages, flyers, and ads.
- Manage marketing expenses and budgets, providing regular updates to leadership and finance.
- Complete assigned tasks related to the company integration checklist.
What We're Looking For
- Bachelor’s Degree or equivalent, relevant experience.
- Highly organized and detail oriented.
Technical Stack
- Outlook suite
- Illustrator
Team & Environment
This role reports to the Director, Marketing. Our company culture values collaboration, excellence, growth, and trust.
Work Mode
This is a remote position.
Orthodontic Partners is an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
